TAG Heuer Hosts a Grand Celebration to Mark the 50th Anniversary of the Iconic Monaco in Its Namesake City - Seite 2

Over the course of the exclusive three-day event, guests were granted access to some of the most prestigious and exciting events in Monaco, from a private tour of the Monaco Top Cars Collection
museum including a retrospective of the Monaco timepiece, to a debrief of the Grand Prix qualifications with Christian Horner, Team Principal of the Aston Martin Red Bull Racing Team. They also attended an exclusive party hosted on the TAG Heuer Yacht on Saturday evening with an exclusive performance by famous French DJ Bob Sinclair attended by Patrick Dempsey, Bella Hadid, Winnie Harlow, Jourdan Dunn, Kai Lenny and Jean-Éric Vergne. The event culminated on Sunday with VIP access to the coveted Formula 1 Grand Prix, for which TAG Heuer is the Official Watch.

Looking back on 50 years of the TAG Heuer Monaco and Calibre 11

When the Heuer Monaco (TAG was not part of the company name at the time) was introduced at simultaneous press conferences in New York and Geneva on 3 March 1969, journalists and watch aficionados around the world were amazed. Every aspect of the watch's design was radical, and went where no other watch had gone before in terms of design and technology. The Monaco's daring and iconic design made it instantly recognisable, with its never-before-seen water-resistant square case.

This was the perfect complement to the advanced technology being presented by the Swiss watchmaker at the time. Developed and commercialised by Heuer, the Calibre 11 was the world's first automatic-winding chronograph movement.

The CEO of Heuer at the time, Jack Heuer, believed that this groundbreaking innovation required a design that would demand attention. The Monaco did exactly that.

A year after it was launched, the Monaco was seen on the wrist of brand ambassador and racing driver Jo Siffert, and in 1971 it shared the cinematic limelight with Steve McQueen in the movie Le Mans.

Already a collector's edition and a tribute to the 1970s

Highlighting the breakthrough and yet timeless design of the original Monaco, TAG Heuer created five new models inspired by the trends, colours and styles that characterised each decade of the Monaco's half-century history. Emblematic geometric shapes and colours from the 1970s, combined with a timeless Côtes de Genève pattern are some of the features that distinguish the first model to celebrate the Monaco's 50th anniversary.