Motto by Hilton Announces First U.S. Hotel Signing in Atlanta’s Old Fourth Ward Neighborhood

Hilton (NYSE: HLT) today announced the first U.S. signing of a Motto by Hilton hotel in the Old Fourth Ward neighborhood of Atlanta, Ga. in partnership with Lucror Resources and Sixty West Funds. Motto by Hilton, Hilton’s newest lifestyle hotel brand launched in October 2018, introduces a fresh approach to modern travel, bringing together efficient, micro-guest rooms, activated social spaces, centrally located urban destinations, locally inspired design and a communal vibe to cater to travelers looking for value and one-of-a-kind experiences.

Situated at 40 Boulevard NE, the 125-room Motto by Hilton Atlanta Old Fourth Ward is part of Waldo’s, an $80 million modern mixed-use development project, which will also include 13,000 square feet of food and beverage space, 120,000 square feet of commercial space and 10 residential units. The development will include a speakeasy, full-service restaurant and food stalls in the courtyard. The space will be designed by global architecture firm TVSDESIGN, with the hotel interiors designed by Hirsch Bedner & Associates. The development is led by Lucror Resources and Sixty West with financing partner Sixty West Opportunity Zone Fund and project management team DaVinci. The hotel will be operated by Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel investment, ownership and management company.

“The Old Fourth Ward neighborhood of Atlanta is rooted in culture and history and is an exciting market to introduce Motto by Hilton,” said Tripp McLaughlin, global brand head, Motto by Hilton. “One of our brand pillars is ‘inviting and local’; Motto invites guests and locals in through an authentic and social atmosphere with thoughtful design that uniquely weaves into the fabric of a neighborhood, and this project aligns perfectly with our vision.”

One of Atlanta’s most historic neighborhoods, the Old Fourth Ward is home to iconic landmarks, including Martin Luther King Jr.’s childhood home, Ebenezer Baptist Church and the Jimmy Carter Library and Museum. Commonly referred to as the “O4W,” the ever-evolving area has become a destination for those seeking more urban and cultural adventures around town, including Ponce City Market, nightlife along Edgewood Avenue, access to the Atlanta BeltLine’s Eastside trail, street art, local markets and popular dining destinations. The region itself brings in more than 52 million visitors annually.