Undertone Sponsors 2019 Cannes Lions CMO Accelerator Programme for Marketers to Gain Skills and Build Measurable, Sustainable Brand Equity

Perion Network Ltd. (NASDAQ:PERI) announced today that Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands, will serve as the exclusive sponsor of Cannes Lions’ CMO Accelerator Programme for the third consecutive year. The event assembles 50 of the top global marketing leaders for a dynamic, interactive and educational experience. Led by Jim Stengel, President and CEO of The Jim Stengel Company and legendary Procter & Gamble marketing executive and Undertone, the program takes place June 19-22, 2019 in conjunction with the 66^th annual Cannes Lions International Festival of Creativity.

During the program, executives will work closely with Undertone’s leadership team to collaborate on innovative strategies and tactics to move their businesses forward. They will discuss current challenges, interact with visionary speakers hand-picked by Stengel and the Undertone team -- including Scott Galloway Clinical Professor of Marketing at NYU Stern & Founder/CEO, L2, Sir Martin Sorrell, Executive Chairman, S4 Capital, and Wendy Clark, CEO, DDB Worldwide -- and share industry best practices for developing transformative marketing strategies.

“As the world becomes more digital, marketers must be prepared to face the new challenges that arise in a constantly shifting environment. The Cannes Lions CMO Accelerator Programme provides industry leaders with an unparalleled opportunity to listen, learn and connect with other luminaries across industry,” said Doron Gerstel, CEO of Perion. “We are pleased to continue our relationship with Jim and the Cannes Lions team; our years as a sponsor have shown us what an incredible opportunity the program is, sparking innovation and helping CMOs drive the industry forward.”

This year, the theme for the event is “The New Leadership Mandate for Next-Gen CMOs”, and includes discussions about agency/client relationships, skills for the modern CMO and roundtable “burning issue” discussions.

“I’m excited to continue our collaboration with Undertone. Their participation in the classroom is a boon to the program and helps stimulate great conversations among these respected marketing leaders,” said Stengel. “There is no better place than Cannes Lions to provide leaders with fresh perspectives on the complexities and opportunities within today’s digital landscape.”