Bran Market to see an Upscaling Profit Curve in the Forthcoming Years

Radiant Insights, Inc.

SAN FRANCISCO, June 18, 2019 /PRNewswire/ -- The Global Bran Market is estimated to gain huge traction in the forthcoming years. "The industry is currently in its developing stage and its consumption degree is anticipated to demonstrate a smooth curve in the future."

The market has experienced steady growth ascribed to the penetration of regular promotional spends and the rise of e-commerce. Bran product lifecycle and consummate marketing strategies rapidly stimulated bran products from an introductory stage to spectacular growth. However, the high marketing costs are hampering the capital investments made in the bran market. Re-branding old fiber cereals and its growing awareness among the general population have created opportunities for nutritionists and health experts to stage themselves in this global market.

The market presents a detailed depiction of the application/end-user segment which comprises of online sales, convenience stores, hypermarkets and supermarkets, food and drink specialty stores and others. Based on product type, the market has been categorized into wheat bran, rice bran, oat bran, and others. India has demonstrated huge potential for producing rice bran as it is regarded as the most important cereal food crop in the country. The consumption of rice bran is rising by almost one million tons per annum and there is an untapped potential to boost its demand in the foreign market.

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Bran market has been categorized based on the key regions as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Bran products have gained popularity in North America as a popular breakfast alternative and are majorly driving the market growth in this region. Chinese manufacturers have implicated some of the most advanced production technologies and are speeding up the market augmentation.

The market offers a multitude of challenges for the industry participants and the gaining decisive understanding of these challenges have impelled the players to pander strategic merger & acquisition activities with their fellow contenders. Some of the prominent players dominating the bran market includes Milanaise, Mornflake, Bob's Red Mill, Grocery & Gourmet Food, Quaker, Hodgson Mill, Flahavans, Kellogg's, Ceres Organics, Now Health Group, Bulk Bran Foods, Siemer Milling Company, Harinera Vilafranquina, Hindustan Animal Feeds, and Jordans among others.