ShippingEasy Launches First-to-Market Multi-Channel Customer Marketing Suite
ShippingEasy, the leading provider of cloud-based shipping, inventory management, and customer marketing solutions for e-commerce sellers, has announced an unmatched suite of new features for its Customer Marketing solution. The multi-channel suite is designed to allow online sellers of all sizes, particularly those who sell on Amazon and Shopify, to put their data to work in order to better understand customers and build repeat business.
ShippingEasy’s Customer Marketing solution provides customer insights, segmentation, and lifecycle analytics that can then be leveraged to set up regular or trigger-based email campaigns to generate reviews, build awareness of related products, and increase repeat business. ShippingEasy’s expanded Customer Marketing suite includes:
Amazon Feedback Management
Recent research has found that as many as 76 percent of customers are inclined NOT to buy an item if there’s not a review or rating associated with it. 7 in 10 people indicated that a brand’s response to an online consumer review changed their perception of a brand. Feedback management in e-commerce is as important as ever. ShippingEasy’s Amazon Feedback Management offers e-commerce sellers the opportunity to boost their feedback and reputation with automated, personalized seller and product review emails timed to match delivery and experience patterns. E-commerce sellers can now track their feedback in a robust, single-view dashboard.
This is crucial for Amazon sellers, as 51% of US digital buyers trust Amazon the most for useful product information. Amazon has specific rules set out for its sellers to follow, and ShippingEasy’s fully compliant Amazon Feedback Management takes the worry out of soliciting feedback.
“Feedback drives sales on Amazon and keeps e-commerce sellers competitive,” said Chris Vaughn, VP Marketing, ShippingEasy. “Now, online sellers can automatically solicit seller and product reviews, manage and respond to feedback faster, and grow revenue. All of this in one platform, without the hassle of multiple solutions. This saves sellers potentially hundreds of dollars over other software solutions while also reaping the benefits of a multi-channel solution. ShippingEasy is the only email service provider that offers full Amazon feedback management with alerts, review metrics, and product health monitoring, as well as a dashboard to manage an entire reputation. All of this is available alongside regular and automated campaigns for other selling channels.”