Cashback and Mobile Payment System "wee" Poised for Market Launch in China

With Photo

Boomtown Shenzhen swears by "Made in Germany" with m-business from Schwabing

MUNICH, KREUZLINGEN, Switzerland and SHENZHEN, China, June 26, 2019 /PRNewswire/ -- The ratification of a preliminary contract for the extended digitalisation of Shenzhen, one of the most rapidly growing cities worldwide, can be seen as a seal of approval for the Munich high-tech enterprise "wee" on more than just an emotional level. Wang Weizhong, the highest-ranking politician of the government of Shenzhen (Secretary of Shenzhen Municipal Committee of the Communist Party of China), the pulsing metropolis with 13 million inhabitants, and Cengiz Ehliz, visionary and founder of "wee", have now taken a visible step in the economic and technological collaboration between China and Germany, with the market entry of "wee" in this special economic zone of Guangdong Province, planned as a public-private partnership! The innovative loyalty programme is unparalleled anywhere in the world – with its weeApp, which uses its integrated search machine to give visibility to stationary retail trade just as much as online shops, in expert circles it is considered Bavaria's answer to the global blue chip Amazon.

The majority of the contracts that were concluded this past Wednesday by representatives of German companies such as Siemens, Lufthansa or Occhio with the municipal government of Shenzhen involve investments of billions of euros made by Germany in the Chinese epicentre of smart cities and Fintec. With the company's own agreement, based on the business plan of wee Marketplace AG, investments from China will flow into the successful implementation of the "wee" business model on location. This strategy is designed to ensure an exemplary market entry in Shenzhen – as a milestone for future market activities in China.

"I look forward to this huge project and to the rollout of our company and product strategy in China, where mobile payment is met with the highest acceptance worldwide", m-commerce multi-entrepreneur Ehliz smiled, highly motivated following the successful ratification and binding handshake with Andrew Huyan, Deputy Secretary General of the Shenzhen International Investment & Promotion Association. The incumbent Munich Entrepreneur of the Year with Turkish roots has every reason to get excited: a group of Chinese investors is already interested in the further digitalisation of the region of Shenzhen, a new pilot region for "wee". The aim is for the project, developed by the division weeSports & Entertainment AG, to be financed with a considerable sum of several millions and implemented as the first arena project with an open payment system in China. As the holding company of the group, Swiss Fintec Invest AG is also pleased with this plan. And what is motivating the municipal decision-makers of Shenzhen to promote these investors for "wee" to jointly take on such a mega-project – potentially with additional millions in state funding?