Turkcell’s Data-Driven Digital Transformation Journey Serves as a Model in the MENA
Digital services and solutions of Turkcell (NYSE:TKC) (BIST:TCELL) are used by customers of all operators worldwide – and the company’s data-driven marketing strategy impels increased customer engagement, secure long-lasting loyalty and ARPU as a result. The GSMA today held the MENA CXO Roundtable with an agenda covering digital transformation strategy in the region and next-generation technologies where Turkcell CMO Omer Barbaros Yis attended the meeting as a keynote speaker.
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Omer Barbaros Yis, Turkcell CMO, today attended the GSMA MENA CXO Roundtable. (Photo: Turkcell)
The meeting brought in Jawad Abbasi, head of MENA at the GSMA, executives from leading operators in the region and government officials like HE Ghassan Hasbani, Deputy Prime Minister of Lebanon, and HE Adel Afyouni, Minister of Investment and Technology of Lebanon.
Yis’s keynote speech features Turkcell’s eminent success on digital transformation and the vital role of data in the process. The transaction and cultivation of real-time data at Turkcell helps the marketing team to look into deeper user behavior and understand different layers of it, unearthing opportunities to create valuable and relevant offerings for the company. The company, as a result, became the world’s fastest growing telecom operator – it also exhibited strong financial performance with a solid opening in 2019.
Highlighting the key role of data analytics played in Turkcell’s digital transformation journey, “Turkcell has evolved into a digital experience provider beyond an infrastructure player,” says Omer Barbaros Yis, Turkcell CMO. “Data analytics blended with creativity is a powerful enabler that helps us to cut the clutter, hence forge a stronger and lasting relationship with customers. And to top it all off, our unique ability to respond real-time to instantaneous customer demands is the fruit of digital transformation in marketing. I trust Turkcell’s success story will be held up as an example in the region and continue to inspire other telecom operators.”