Entercom Announces Acquisition of Pineapple Street Media and Agreement in Principle to Acquire Cadence13, Establishing Leadership Position in Podcasting
Entercom, the #1 creator of live, original, local audio content and the home of RADIO.COM, the fastest growing digital audio app in the United States, today announced that it has acquired Pineapple Street Media, an award-winning, renowned independent producer of top-rated podcast content, and reached an agreement in principle to acquire Cadence13, an industry leader in podcast creation and distribution, to create a powerhouse podcast division under RADIO.COM.
Through the strategic acquisitions of Cadence13 and Pineapple Street Media, Entercom will become one of the country’s top three podcasters and a leading creator, distributor and seller of top-rated podcast content. The deal will bring together a combination of strengths to create a unique leadership position that leverages Entercom’s scale across the top 50 U.S. markets, reach of 170 million listeners per month, enhanced targeted data capabilities, and top-rated portfolio of spoken word brands, and both Cadence13 and Pineapple Street Media’s capabilities as two of the industry’s leading developers and sellers of original podcast content. Podcast episodes published or distributed by Entercom, Cadence13 and Pineapple Street Media were downloaded more than 150 million times per month in the second quarter of 2019.
Entercom will operate a best-in-class portfolio of top-rated podcasts, including Pineapple Street Media’s The Clearing which recently launched as the #1 podcast on the Apple Charts. The network will also include over half of the titles named to Apple’s “10 Best So Far” podcast list in 2019, with notable titles such as Root of Evil, Against the Rules, To Live & Die in L.A., Missing Richard Simmons, Running from COPS, Gangster Capitalism and Billy Balls, among many others. The addition of this best-in-class portfolio of podcast content, industry-leading creators and production capabilities will reinforce RADIO.COM’s position as a leading destination for live and on-demand digital audio content across news, entertainment, music and sports.
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As part of the acquisitions, Pineapple Street Media will become Pineapple Street Studios, a division of RADIO.COM, focused on high-quality content creation and production of unique, market-leading original podcast content for both RADIO.COM, as well as the broader podcast ecosystem. The new Pineapple Street Studios will continue to produce hit shows and build on its position at the forefront of partnership podcasts with brands including Disney, HBO, Netflix, Nike and more. Pineapple Street co-founders, Jenna Weiss-Berman and Max Linsky, will join the new organization as co-heads of this division, reporting into J.D. Crowley, Chief Digital Officer, Entercom.