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Why a Former Kellogg President is Betting Big on CBD Growth

Nachrichtenquelle: PR Newswire (engl.)
13.08.2019, 14:50  |  677   |   |   

Financialnewsmedia.com News Commentary

PALM BEACH, Florida, Aug. 13, 2019 /PRNewswire/ -- Since the U.S. approved the 2018 Farm Bill, consumer demand for CBD has been explosive. So much so, 14% of Americans, or roughly one in seven  now use some form of CBD for anxiety, insomnia, arthritis, migraines, and even stress. The Brightfield Group estimates the market to be worth over $23.7 billion by 2023, as CBD finds its way into supermarkets, major retailers, gas stations, and big box stores, where lotions and tinctures seem to be flying off the shelves with considerable demand. Even former Kellogg North American President Paul Norman is betting big on CBD growth. "This market is going to grow four or fivefold to 20 plus billion dollars in consumer value over the next five years," he says, as quoted by Yahoo Finance. "I believe, down the road, CBD will be widely available in all kinds of consumer products." That's opening a wide range of opportunity for companies including The Yield Growth Corp. (CSE:BOSS) (OTCQB:BOSQF), Canopy Growth Corporation (TSX:WEED)(NYSE:CGC), HEXO Corporation (NYSE:HEXO)(TSX:HEXO), GW Pharmaceuticals PLC (NASDAQ:GWPH), and Aurora Cannabis Inc. (NYSE:ACB) (TSX:ACB).

The Yield Growth Corp. (CSE:BOSS)(OTCQB:BOSQF) BREAKING NEWS: The Yield Growth Corp. just announced it is launching a new initiative to cater to the $130 billion global gifting market.  In fact, it's wholly owned subsidiary, Urban Juve will now offer streamline gift wrapping and delivery through its webite, urbanjuve.com. According to Forbes, the gifting market represents an exponential retail opportunity — and not just during the traditional holiday season. Gifters tend to divide their budget into two categories: gifts bought for holidays with Christmas being the most important occasion, followed by Mother's Day and Valentine's Day; and other gifting occasions, like birthdays, anniversaries and weddings, which occur anytime throughout the year. Gift shoppers can now enjoy a new, streamlined gifting experience at urbanjuve.com. When a product is added to their cart, they will see the option to 'Add Gift Wrap', before they complete their purchase. Additionally, they have the opportunity to ship their purchase directly to the recipient — and with Urban Juve's partnership with ParcelPal, customers in some cities can enjoy same-day shipping, or even shipping within the hour. "The gifting market is a massive, year-round opportunity for Urban Juve. With this new functionality, we're catering directly to gift shoppers, and creating the potential to increase our revenue as a result," says Penny Green, CEO of Yield Growth. "We know already from customer feedback that people want to share Urban Juve products with their loved ones, and now it's that much easier for them to give the gift of true rejuvenation."

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