A Future Design Classic

'Pura Vision' Model Revealed to Automobili Pininfarina Clients

- Beautiful PURA Vision design model unveiled in private at House of Automobili Pininfarina by Automobili Pininfarina during Monterey Car Week

- PURA Vision is created to inspire prospective clients and showcase Automobili Pininfarina's unique design philosophy ahead of a public world debut in 2020

- Management team presented enhanced Battista design model in North America for the first time and revealed expected EV range of Battista has increased from 450 kms to 500 kms following aerodynamics testing in Italy

- Reservations of Battista in North America doubled following presentations in a private residence near Pebble Beach and at The Quail, A Motorsports Gathering

- New images and short films available here

MONTEREY, California, Aug. 21, 2019 /PRNewswire/ -- Flanked by classic Pininfarina-designed cars owned by a number of the USA's leading car collectors and inspired by Pininfarina's purity of design and engineering elegance, Automobili Pininfarina presented the Battista hypercar and the company's future vision for luxury electric cars during Monterey Car Week.

 

 

CEO Michael Perschke hosted a series of VIP events at the House of Automobili Pininfarina, presenting the Battista – with its enhanced front design – and his strategy for the brand moving forwards. Design Director Luca Borgogno treated guests by revealing the PURA Vision design model and giving an inspirational view of the aesthetics of a future pure-electric Luxury Utility Vehicle from the Italian marque.

Speaking to clients, journalists, specialist retail partners and owners of Pininfarina-designed sports and luxury cars, Luca Borgogno was clear that 89 years of Pininfarina designs and creation of some of the world's most beautiful cars will inspire everything Automobili Pininfarina offers to clients in the future. 

Luca Borgogno said: "It was a dream to present the latest version of Battista and the PURA Vision design model here in Pebble Beach. Battista is the hypercar that proves it is possible to design a beautiful high performance EV and it has won the hearts of our clients in North America.

"PURA Vision blends design themes which Battista Pininfarina himself made famous in creating some of the most revered and beautiful sports cars in history. Yet it is absolutely an insight into our future; a luxury vehicle like no other and once again designed to deliver thrilling EV performance."