Singapore Airlines, One of the World's Best Airlines Chooses Insider to Deliver AI-Powered Experiences to Its 20 Million Fliers
SINGAPORE, Aug. 26, 2019 /PRNewswire/ -- Singapore Airlines, one of the world's best airlines, has chosen Insider to help drive its digital growth and deliver seamless, personalized experiences to customers across all its channels.
"We are delighted to see that Singapore Airlines has chosen to partner with Insider following a rigorous Request for Proposal (RPF) process with numerous marketing and personalization technology vendors and providers. In essence, Singapore Airlines can now create a 360-degree view of each customer and optimize its full-funnel multichannel customer experience. Using the latest AI technologies, Insider's Growth Management Platform will enable Singapore Airlines to deliver highly personalized, meaningful experiences to each individual based on historical, real-time and predictive data," said Hande Cilingir, CEO & Co-founder at Insider.
"I must say, it has been one of the most thorough Request for eProposal (RFP) experiences our team has ever taken part in. I believe the reason why Insider outperformed other providers was primarily our agility and ability to evolve our AI-powered platform at the speed of our customers' changing expectations, backed with our expertise in the airline industry. As we are building new categories, our top-notch engineering team strives to stay ahead of the trends, incorporating the latest technologies like WhatsApp Business API and Facebook Messenger to increase the number of channels, helping marketers deliver consistent experiences," said Hande Cilingir, CEO & Co-founder at Insider.
"Singapore Airlines' decision to focus on providing relevant, contextual interactions to its customers demonstrates its deep commitment to becoming a leader in multichannel customer experiences, and we are very excited to be taking this journey together," added Cilingir.
Sequoia-backed Insider is the first integrated digital Growth Management Platform, enabling more than 450 top enterprise brands across industries in 20 countries to drive their digital growth through delivering personalized experiences to millions of customers.
One of the key things that Insider does well is to unify customer data across channels, enabling businesses to segment users with advanced AI technologies and deliver personalized cross-channel experiences. Insider, with its agile focus on emerging technologies, continually integrates new features and channels like web push, product discovery (Maven), WhatsApp Business API and Facebook Messenger to improve its platform. With its AI-backed predictive technologies, Insider's platform can serve contextualized recommendations on-site and optimize Return on Ad Spend (ROAS) by predicting which users are most likely to convert.