Singapore Airlines, One of the World's Best Airlines Chooses Insider to Deliver AI-Powered Experiences to Its 20 Million Fliers - Seite 2

To maintain its leading position in the airline industry, Singapore Airlines continually evolves its tech stack to provide travelers with personalized digital experiences across channels. Besides delivering top-notch experiences in real-time, Singapore Airlines also wanted to improve its key metrics such as conversion rates, ancillary revenue, and customer satisfaction scores. They were looking for a multi-channel, industry-leading platform that would integrate seamlessly into the existing tech stack and empower the marketing team to move quickly in response to ever-changing consumer demands. 

With Insider, Singapore Airlines can easily implement initiatives on-the-fly. Insider helped the airline tap into customer intelligence and enable them to treat every single traveler as an individual. Now, using Insider's Growth Management Platform, Singapore Airlines offers customers an experience that best serves their needs, no matter what device they are using.

The eCommerce team at Singapore Airlines has been impressed by Insider's product roadmap and commitment to developing new features based on emerging trends and customer requirements. The wealth of Insider's vertical expertise, proactive, customer-centric and innovative company culture were also important considerations for Singapore Airlines in the decision-making process. 

Delivering an End-To-End Airline Experience from Acquisition to Activation, Retention, and Revenue to Drive Digital Growth across Channels

Singapore Airlines will employ the powerful capabilities of the Growth Management Platform to personalize the end-to-end experience for its customers and impact its key metrics.

Using the entire platform, Singapore Airlines will be able to personalize customer experiences at every stage of the funnel from acquisition and activation, through to retention and revenue (AARR). Onsite personalization can be used to tailor the booking experience to each individual user's needs and drive conversions. At the post-booking stage, push notifications can be optimized to drive customer loyalty and encourage repeat purchases. Finally, a combination of onsite personalization and recommendations can be employed to drive hugely important upsell, or ancillary revenue.