Marketing Automation Market Worth $6.4 Billion by 2024 - Exclusive Report by MarketsandMarkets - Seite 2

IT and Telecom industry vertical is estimated to have the largest market size

IT and telecom companies need to respond to varying market conditions for service variations and different consumer behavior. Hence, these companies engage their marketing personnel and domain experts in managing the requirements of their clients efficiently. The marketing automation software enables IT and telecom enterprises to remain competitive in the market and change their marketing approach as per industry requirements. The marketing automation software is transforming the IT and telecom industry by empowering enterprises with increased speed-to-market and the capability to close deals of a higher value at a faster rate.

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North America estimated to lead the Marketing Automation Market during the forecast period

North America is expected to account for the largest share of the Marketing Automation Market in 2019. The region comprises developed countries, such as the US and Canada, and is considered the most advanced region in terms of adopting digital technologies and cloud-based platforms to increase revenue. The North American region exhibits a wide presence of key industry players offering marketing automation and services, and its financial position enables it to invest majorly in leading tools and technologies for effective business operations.

HubSpot (US), Adobe (US), Oracle (US), Salesforce (US), ActiveCampaign (US), Acoustic (US), SAS (US), Act-On Software(US), Sendinblue (France), LeadSquared (India), Keap (US), GetResponse (Poland), Ontraport (US), SharpSpring (US), SimplyCast (Canada), ClickDimensions (US), and Net-Results (US) are some of the leading companies operating in this market.

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