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BTI Studios And IYUNO Media Group Merge To Create A New Global Leader In Content Localization

Nachrichtenquelle: PR Newswire (engl.)
12.09.2019, 17:02  |  521   |   |   

IYUNO Media Group Joins BTI Studios, Providing Clients Worldwide Coverage, Supported by Powerful Investment Backers, Industry Leading Technology

Merger Creates One Company under IYUNO Media Group Brand, Spanning the US, Europe and Asia

LONDON, Sept. 12, 2019 /PRNewswire/ -- Leading media localization providers IYUNO Media Group and BTI Studios, today announced a merger designed to meet the rapidly growing demand for localized content by enabling worldwide dubbing and subtitling capabilities for streaming, film and television. The two companies, who are both among the five largest in the localization industry globally, will become a new market leader supported by powerful financial institutions and leading-edge technology.

The two companies will merge under the IYUNO Media Group brand and will be headquartered in London. David Lee, founder and former CEO of IYUNO Media Group, has been appointed Executive Chairman and Shaun Gregory, former CEO of BTI Studios, will serve as the CEO of the new IYUNO Media Group.  Lee and Gregory's leadership will ensure seamless integration and innovative technology solutions to fundamentally enhance the overall media ecosystem.

With a combination of 40 facilities located globally across 36 countries, the new company instantly becomes the definitive creative and production leader for language localization. With facilities offering best-in-class technology, media processing and services delivery the new IYUNO Media Group now provides total end-to-end coverage with expanded capacity and a streamlined approach for its customers looking to scale up or launch new services. 

The combined company will accelerate its vision to be a technology leader providing innovative solutions to better streamline the growing complexity in meeting client needs.  The new IYUNO Media Group will also utilize artificial intelligence-driven machine learning to serve the variation of different quality tiered projects or lead times that clients face.  The new company will utilize its investment in technology for future markets such as corporate, gaming and e-learning where demand for media localization is growing rapidly.

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