Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement - Seite 2

Chandon partnered with Ripples to Launch the World's First Global Interactive Cocktail Experience. The success of this collaboration which started at VivaTech 2019 in Paris, is planned to continue at key Chandon bars and facilities across eight countries including the USA, Canada, Argentina, Brazil, India, Japan, France and Australia.

"Our partnership with Ripples represents a really exciting opportunity for Chandon to share sparkling moments with consumers around the world," comments Morgane Pont-Bruyns, Chandon Trade Marketing & Innovation Director.

"Leveraging new Chandon cocktails developed specifically for the Ripples campaign, we not only showcase the quality of our sparkling wines, but by printing customized messages on to cocktail foam, we also interact with our consumers in a completely different way, live, and worldwide. This provides consumers with the ideal medium for sharing their Chandon experience via social media, and also perfectly demonstrates the innovative nature of our business."

Yossi Meshulam concludes: "We're really excited to officially launch our new Bev-Top Media platform, supported by new big-data capabilities - now enabling customer campaigns to be more sophisticated, more targeted, more effective and ultimately, more profitable. For those businesses looking to better engage consumers, especially millennials, this has already proved to be the perfect medium for cutting through the 'digital' noise – the nirvana of modern marketing."

Editors Notes:

The technology behind Bev-Top Media

Bev-Top Media is powered by the Ripple Maker AM and Ripple Maker PM IoT devices. The Ripple Maker AM, designed for morning beverages, uses natural coffee extract to customize any foam-topped cup of coffee. The Ripple Maker PM help brands increase customer engagement via night-time beverages. Using natural malt and carrot-based extract, foam-topped beers and cocktails become canvases for brands and businesses to connect with consumers. The Ripple Maker also includes a constantly updated content library, and businesses can add their own exclusive original content.