Hardee’s to Begin Testing Beyond Meat at Breakfast, Lunch and Dinner With the New Beyond Breakfast Sausage Biscuit and Original Beyond Thickburger
Hardee’s, known for quality you can taste, today announced it will be partnering with Beyond Meat as one of the first U.S. quick service restaurants to offer plant-based breakfast, lunch and dinner options. In keeping with the brand’s innovative heritage of offering new twists on classic favorites, Hardee’s will be testing a new Beyond Breakfast Sausage Biscuit and an Original Beyond Thickburger for a limited-time in two regional markets – Raleigh, NC and Kansas City, MO, beginning October 16, 2019.
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Hardee's New Beyond Breakfast Sausage Biscuit and The Original Beyond Thickburger (Photo: Business Wire)
To celebrate the launch, Hardee’s will offer customers a free Beyond Breakfast Sausage Biscuit, during breakfast hours, or Original Beyond Thickburger, during lunch and dinner hours, with the purchase of a large drink on Monday, October 28, 2019 at participating Hardee’s locations in Raleigh, NC and Kansas City, MO, while supplies last.
CKE, the parent company of Hardee’s and Carl’s Jr., was an early entrant into the plant-based space. In December 2018, Carl’s Jr. became one of Beyond Meat’s largest U.S. plant-based, quick service partners with the launch of the Beyond Famous Star. With more than 4.5 million Beyond Famous Stars sold to-date, Hardee’s has taken key insights from the Carl’s Jr. launch and applied them to the test at Hardee’s restaurants, including testing breakfast, lunch and dinner.
“Core to our brand DNA, at Hardee’s we’re always looking to offer new and innovative menu items that bring our customers the hand-crafted quality they know and love. The new test of Beyond Meat products for the Hardee’s menu is bringing today’s consumers the innovation they crave, morning, noon and night,” said Jenna Folk, Sr. Director of Brand Marketing, Hardee’s. “We’re kicking off the plant-based test in two markets with a strong college presence – we know college campuses specifically are helping to drive bold new conversations and lead culinary trends of the future, like the flexitarian diet. Knowing Beyond Meat is the market leader in the category, and with the tremendous success we’ve had at Carl’s Jr., we’re thrilled to expand the partnership in select Hardee’s restaurants.”
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