The Bicester Village Shopping Collection Champions the Future of Fashion - Seite 2

The Designer Pop-Up includes breakthrough prodigies such as Grace Wales Bonner, Camilla Elphick and Phoebe English, as well as established brands such as Erdem, Hillier Bartley, Huishan Zhang, J&M Davidson, Mary Katrantzou, Paper London, Preen by Thornton Bregazzi, Racil and Sophia Webster.

Guests can directly support the fledgling designers with every purchase, as all 30 designers will receive 100% of their sales profits, thanks to Bicester Village's pledge to allow free-of-charge trading within its BFC pop-up. Last year's talents benefited from the Collection's global audience, with sales of over £100,000 during a ten-day trading period, helping these young creatives achieve commercial success and expand their international presence.

Following the success of the partnership, in 2020 the pop-up will open at one of the Villages within The Bicester Village Shopping Collection in China. The pop-up is just one in a range of initiatives that demonstrates The Bicester Village Shopping Collection's commitment to the future of the global fashion industry.

ABOUT THE BICESTER VILLAGE SHOPPING COLLECTION

The Bicester Village Shopping Collection is the 11 distinctive destinations across Western Europe and China, within reach of many of the world's most important cities: London, Paris, Shanghai, Milan, Barcelona, Madrid, Brussels, Antwerp, Cologne, Düsseldorf, Munich, Frankfurt, and Suzhou. The Collection, by Value Retail, is unique in its unprecedented brand mix, beautiful settings, cultural richness, remarkable service and savings on the recommended retail price of up to 60%. Each Village plays host to the world's most revered fashion and lifestyle boutiques, and each one offers extraordinary experiences and hospitality for the world's most discerning guests. Discover more at www.TheBicesterVillageShoppingCollection.com  

ABOUT BRITISH FASHION COUNCIL

The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and businesses globally and promote British fashion and its influential role in Britain and London. The BFC Colleges Council offers support to students through its Foundation, BA and MA scholarships, links with industry through design competitions and Graduate Preview Day. Talent identification and business support schemes include BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Fashion Fund and NEWGEN, which includes womenswear, menswear and accessories. The BFC also runs and owns charities including the BFC Fashion Arts Foundation, the BFC Fashion Trust and the BFC Education Foundation. Showcasing initiatives and events include London Fashion Week, London Fashion Week Men's, LONDON show ROOMS, International Fashion Showcase, London Fashion Week Festival and the annual celebration of creativity and innovation in the fashion industry: The Fashion Awards.