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SO/ Hotels & Resorts Introduces the SO/ Wellness Experience, an Upbeat New Well-being Philosophy for Adventurous Trendsetters in Pursuit of the "Have-it-all" Lifestyle

Nachrichtenquelle: PR Newswire (engl.)
12.11.2019, 21:04  |  408   |   |   

The brand's new wellness and lifestyle concepts will be piloted at the avant-garde SO/ Vienna in advance of a wider global roll-out

PARIS, Nov. 12, 2019 /PRNewswire/ -- SO/ Hotels & Resorts, an exclusive lifestyle brand from Accor that features fashionable hotels exhibiting a distinctively rebellious interpretation of luxury, is pleased to announce a vibrant new wellness program designed for its adventurous and stylish guests and socializers. The new SO/ Wellness Experience is now available at SO/ Vienna, one of the brand's most avant-garde properties, where the program concepts are being piloted in advance of a future global roll-out.

"The new SO/ Wellness experience seeks to bring nourishment and well-being to our jet-setting guests who live fast and like to showcase their attitude. We've created fun and creative ways to restore energy, so that guests can continue their pursuit of a have-it-all lifestyle, complete with a reset button," says Aldina Duarte Ramos, Global Director of Well-Being, Accor. "Every facet of the SO/ Wellness concept – from recipes to amenities – was creatively designed to suit the unique personality of the SO/ brand and the interests of our guests. This means elements are playful, stylish, balanced and effective."

One of the exclusive partners of the SO/ SPA is /skin regimen/. With the mantra of 'fast living, slow aging', this modern skincare line is ideal for travelers, urbanites and those with a fast-paced lifestyle and stressed-out skin. Modern plant chemistry formulas counteract the effects of toxins, pollution and lifestyle aging for healthier, glowing skin with long-lasting results.

Every SO/ location will also feature a distinct experimental spa treatment inspired by the destination and local hotel story. At SO/ Vienna guests can enjoy its 'Legally Stoned' treatment, which combines specific massage movements with the effectiveness of Austrian Amethyst crystals to provide a holistic sense of calm for body and mind, restoring inner balance and strength.

Another key element of the SO/ Wellness Experience is the Cleanse & Crave concept. Cleanse & Crave delivers the perfect balance between wellbeing and indulgence. Examples might include a detoxifying juice shot before a spa treatment and a refreshing mojito shot after. At breakfast, a guest might opt for the 'cleanse' choice of oatmeal gluten-free pancakes or the 'crave' choice of creamy buttermilk pancakes. Green apples after an adrenaline-pumping workout or green apple gummies? At SO/, guests can have it all.

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