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Lancôme's First Flagship Finds New Address at 52 Champs-Élysées in Paris

Nachrichtenagentur: news aktuell
04.12.2019, 14:50  |  63   |   |   
Paris (ots/PRNewswire) - The French luxury beauty brand inaugurates its new
flagship store on the prestigious Champs-Élysées in the heart of Paris. 52
Avenue des Champs-Elysées is an address imbued with historical prestige and is
the new home of happiness for Lancôme, a new place for beauty and happiness
where visitors can discover the brand's world, experiment, enjoy and share.

To view the Multimedia News Release, please click: https://www.multivu.com/playe

Throughout the two floors and 300 square meters, visitors will be immersed in
the values that Lancôme cherishes and that make up its DNA: happiness,
generosity, femininity, empowerment, trust and togetherness.

From the entrance, Lancôme welcomes visitors into an immersive and experiential
space: the Joy Of Now. With updates that will "pop up" five times a year, this
ephemeral pop-up is a grandiose exhibition space with a triple height ceiling
and ornamented with hanging rose petals, that recreates the essence of the
Lancôme world. This striking decor marks the entrance into Lancôme's world of
happiness with an immersive experience, both physical and digital, which
immediately plunges visitors into the wonderful atmosphere of the flagship

"We're proud to see the Lancôme flagship come to life: this new home for Lancôme
offers a unique and elevated customer experience. Lancôme expresses its
grandeur, as the number 1 luxury beauty brand in the world, bringing happiness
to life with a heart that beats with beauty. This new venue is a true home of
beauty and happiness, where our guests are invited to experience and delve into
what the brand has to offer in terms of beauty products, services,
personalisation, gifting and technology. Most importantly of all we want them to
leave feeling happy. We want this flagship to become a "must-see" and an iconic
beauty address for Parisians and tourists of the world alike." - Françoise
Lehmann, Global President Lancôme.


Logo: https://mma.prnewswire.com/media/1039589/Lancome_Paris_Logo.jpg

Additional content: https://www.presseportal.de/pm/139311/4458576
OTS: Lancôme

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