Bank of America Expands Unlimited Zero-Dollar Trades to All Merrill Edge Self-Directed Clients
Bank of America today announced the expansion of unlimited commission-free online stock, ETF and option trading to all Merrill Edge Self-Directed investors.1 Zero-dollar trades, together with the firm’s powerful combination of personalized guidance, straightforward tools, professional expertise and the industry-leading Preferred Rewards program, ensure Bank of America and Merrill clients can pursue their financial goals through a complete continuum of banking and investing solutions.
“We first introduced zero-dollar trading in 2006, expanded it to unlimited free online trading for all Preferred Rewards members this fall, and are now making it available to all of our self-directed clients,” said Aron Levine, head of Consumer Banking and Investments at Bank of America. “With free trades now an industry standard, attracting clients and building lifelong relationships will depend even more on the value investment firms bring to the table. Our award-winning service, innovative solutions, and unmatched benefits support clients throughout their entire financial journey and during every stage of their lives.”
Turning ideas into action – The award-winning Merrill Edge Self-Directed platform delivers a personalized investing experience to clients through:
- Insightful research: Clients gain valuable insights into what’s driving the market through research and perspectives from a range of resources, including award-winning BofA Global Research, CFRA (powered by S&P Global) and Morningstar.
- Informed investing: Self-Directed clients can evaluate stocks, funds and their portfolios through Merrill’s patent-pending Stock Story, Fund Story and Portfolio Story capabilities, which provide engaging experiences that help clients make more informed investing decisions.
- Best execution: Trade execution is a critical factor in determining investing success. Merrill optimizes and continuously monitors trades and does not accept payment for order flow.
Advice and guidance – Merrill Guided Investing is a unique online advisory program, combining a convenient digital experience with access to investment strategies developed and managed by the company’s Chief Investment Office, rather than algorithms. Merrill Guided Investing was expanded in June 2019 to include the option for clients to partner with a Merrill Financial Solutions Advisor (FSA) to help identify life priorities, chart a course to achieving financial goals and track progress toward those goals.