Therma-Tru Showcases On-Trend Products at 2020 NAHB International Builders’ Show

Therma-Tru Corp. is showcasing a selection of new products at the 2020 National Association of Home Builders (NAHB) International Builders’ Show (IBS), Jan. 21-23, in Las Vegas.

In an effort to meet homeowner demand, Therma-Tru products are categorized into three design trends: Curated Casual, Modern Mix and Lively Heritage.

“Today’s homeowners are looking for innovative, durable products that provide on-trend style,” said Mark Ayers, senior vice president, marketing and development, at Therma-Tru Corp. “We’ve aligned our products to three popular design trends, allowing homeowners to find the styles that reflect their creativity and complement the architectural details of their homes.”

Curated Casual

The Curated Casual trend draws in homeowners who want sophisticated styling that’s livable. The popular Farmhouse aesthetic is taken to the next level with a more polished design and refined styling. Simplicity replaces rustic elements, while still embracing relaxation.

Modern Mix

The Modern Mix trend appeals to homeowners who view the entry as the gateway to their home’s story. This trend encompasses eclectic looks that blend unexpected details with contemporary aesthetics to create a more relaxed interpretation of modern design.

Lively Heritage

The Lively Heritage trend appeals to homeowners who crave classic looks with a breath of fresh air. Traditional design relaxes to focus on careful style mixing, bringing in rich saturated colors, bold shapes and streamlined aesthetics. Modern elements are blended with timeless looks to add drama while redefining traditional design for the 21st century.

“Our newest products focus on providing durability and style to a home’s entryway,” said Donna Contat, director of product management at Therma-Tru Corp. “The composite door frame is an addition to our complete door system offering. Foam core Fire-rated fiberglass doors provide convenience and performance. And our new PrismaGuard paint allows homeowners to choose a long-lasting, beautiful pop of color for their door.”

Composite Door Frame Therma-Tru’s new composite door frame featuring Tru-Guard composite technology provides a rot-free solution engineered to work together with rot-resistant Therma-Tru doors and components, including Impact-rated options.

The durable composite material is virtually maintenance free, eliminating the risk of rot and wood-ingesting insects. Reinforced mullions provide additional structural support and stability, reducing callbacks. Jamb screw plugs hide unsightly screws, allowing the jamb to be installed with screws through its thickest part for better aesthetics and long-term performance.