The Alkaline Water Company Launches E-Commerce Platform to Begin Selling CBD Topicals Immediately

A88CBD.com will launch on February 20, 2020, and initially offer the entire line of CBD topical products, which include salves, balms, lotions, essential oils, and bath-salts all made with lab-tested full-spectrum hemp

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SCOTTSDALE, Ariz., Feb. 05, 2020 (GLOBE NEWSWIRE) -- The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) (“Alkaline” or the “Company”), a producer of premium bottled alkaline and flavored water sold under the brand names Alkaline88 and A88, respectively, today announced its partnership with Youtech & Associates (“Youtech”) to develop and launch A88CBD.com, an end-to-end E-Commerce website that will immediately offer the Company’s suite of CBD infused topical products for sale to consumers. The expected launch date of the E-Commerce website will be February 20, 2020.

According to Grand View Research, Inc., the global CBD skincare market is valued at $234.1 million and expected to expand at a CAGR of 32.9% from 2019 to 2025, thereby reaching a value of $1.7 billion.

“With a trusted brand as strong as Alkaline88, we have positioned our A88CBD brand to be a significant and strong emerging brand in two of the highest growth and in-demand verticals of the CBD space. The E-Commerce platform marks our aggressive launch into topicals as a result of our existing loyal customers’ and retail partners’ interest in our trusted brand. In the coming weeks, I would expect news and a direction with timelines for our highly anticipated and in-demand ingestibles product portfolio,” stated Richard A. Wright, President, and CEO of The Alkaline Water Company.

“The rollout of our E-Commerce strategy complements our brick-and-mortar approach as it will make our products accessible to our customers today, no matter where they reside. Our new E-Commerce platform will be fully optimized for mobile, ensuring that our customers have a simple and seamless shopping experience across all touchpoints.”

To develop and launch A88CBD.com, the Company has partnered with industry-leading integrated marketing and development agency, Youtech. Under the agreement, Youtech will develop a unique E-Commerce strategy for A88CBD.com to support its launch through SEO optimization, social media promotions, and influencer marketing. This agreement will allow the Company to take full advantage of the tremendous opportunity E-Commerce presents for its growing line of CBD infused products.