hHERMES INTERNATIONAL
PRESS RELEASE
Paris, 5th February 2020
BEAUTY, A NEW HERMÈS MÉTIER
Hermès, a house of objects since 1837, presents its sixteenth métier, Beauty, with its first collection, Rouge Hermès, devoted to the beauty of the lips.
“We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beauty is part of who we are: a house where everything comes from creation, driven by artisans who seek to
accompany the men and women of today with elegance, and with the integrity and authenticity that we represent. It is the quintessence of our affection for surprise and wonder, which embraces the
object, its design, and the desire to be useful while inspiring dreams.”
Axel Dumas, CEO of Hermès
The fruit of design, research and development work initiated more than five years ago and directed by Agnès de Villers, CEO of Hermès Perfume & Beauty, in the spirit of excellence and the integration of know-how that characterises Hermès, Hermès Beauty is a collaborative creation under the aegis of Pierre-Alexis Dumas, artistic director of Hermès.
Pierre Hardy, creative director of Hermès jewellery and Hermès shoes, designed the object. Bali Barret, artistic director of the women’s universe and creative director of women’s silk, contributed her vision of femininity and colour, while Jérôme Touron, creative director of Hermès Beauty, transposed this vision into make-up. Their work on objects, materials, colours and gestures developed freely through shared affinities and connections. Finally, Christine Nagel, Director of Hermès’ olfactory creation, gave this collection its fragrance.
Rouge Hermès lipsticks are Hermès objects in their own right, expressing all of the house’s principles in a small item of make-up. They share the same aesthetic of function as all Hermès objects.
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“Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealing one’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the colour of an individual’s personality,” asserts Pierre-Alexis Dumas.
Created from noble materials – lacquered, brushed and polished metal in black, white or permabrass gold – assembled by hand, the lipsticks are rechargeable and made to last. As
Pierre Hardy explains, “I love the simplicity of pure shapes that colours have the ability to animate. Intuitively, to become timeless, this object had to be able to morph, remain iconic, but
stay fluid, be part of a connected sequence, and perpetually recognisable. A constant yet ever-changing object.”