JBS Launches New Products at Gulfood 2020
Seara launches full range of 100% plant-based foods for the international market; Friboi introduces new brand focused on healththiness and sustainability
SÃO PAULO, Feb. 16, 2020 /PRNewswire/ -- This week, JBS is attending Gulfood 2020, the largest annual food and beverage fair in the world, which is being held in Dubai (United Arab Emirates) between February 16 and 20. During the event, which expects to attract over 5 thousand exhibitors from nearly 200 countries, Seara plans to launch the Incredible Range, offering a complete range of 100% plant-based products. Farms Friboi, a brand offering beef cuts with less fat and focused on healthfulness, will also be introduced at the fair. The company's 300 square meter booth will also showcase products from Bordon, Novaprom and other brands from JBS operations in the USA and Australia.
Recently introduced in Brazil, Seara's Incredible Range offers plant-based products that contain zero trans-fat and are enriched with iron and vitamin B12, providing fiber-rich, lactose, egg and milk-free foods. The Company also plans to unveil Biomolecule i, an innovative product that gives five new products flavors and textures similar to their traditional counterparts: burgers (chicken and beef), breaded products, kibbeh and oriental meat.
Seara, Brazil's first major food company to offer a complete range of plant-based products, will also showcase the Seara Gourmet Incredible Burger - a vegetable burger made with soy, beets, garlic and onions offering the same taste as traditional burgers - and the Seara Professional range - exclusively developed for the Middle East food service market. It includes are various food service products offering customized portions that cater to specific preferences: Breaded (breaded chicken breasts and fillets), Raw & Natural (chicken breast), Burger (beef and chicken burgers), Marinated (marinated breast) and Ingredients (shredded cooked chicken and shredded beef), among other solutions.
Friboi, Brazil's biggest beef exporter, plans to introduce its new Farms Friboi line, offering beef products from free-range animals raised on farms from Mato Grosso do Sul. The resulting cuts that focus on healthfulness and have a lower fat content, which also helps reduce cholesterol levels; which are important for a healthy heart ; and contain high volumes of antioxidants, which help prevent disease, reduce the effects of ageing and provide a number of other benefits.