Deluxe Highlights Transformation and Path to Sales-Driven Growth at Analyst and Investor Day

Today in New York City, Deluxe (NYSE: DLX) is hosting its very first Analyst and Investor Day with its new leadership team. More than 100 analysts and investors will join President and CEO Barry McCarthy, and the entire Deluxe executive leadership team (ELT), to learn more about the Company’s “One Deluxe” strategy. The company is also providing a 2020 and 2023 financial outlook in its new segmentation format, which is reflected in the table included later in this release.

“The Deluxe of today is a dynamic fintech company, and we are excited to showcase our One Deluxe vision and our broad portfolio of products and services that support customers throughout their lifecycle,” said McCarthy. “In fundamentally changing the way we go to market; we have positioned Deluxe to deliver sales-driven revenue growth for the long term.”

“We have been building on our heritage as the original payments company by expanding our platform of offerings far beyond the markets we historically operated in. With our strong leadership team in place, Deluxe is poised to capitalize on the tremendous opportunity presented by our massive customer base of approximately 4.5 million small businesses, over 4,000 financial institutions and many of the world’s largest consumer brands,” McCarthy continued.

In early 2019, Deluxe began a strategic transformation to become a Trusted Business Technology company. Under the guidance of McCarthy, who joined the company in late 2018, Deluxe has been on a journey to fundamentally change the way it operates, moving from a traditional manufacturing “company of companies” to a more tech-forward “company of products.”

McCarthy announced a new corporate strategy to focus on four key businesses: Payments, Cloud Solutions, Promotional Solutions and Checks. Today’s event will include a series of presentations by the Deluxe ELT to discuss in greater detail these four businesses. Deluxe will also unveil a new logo and go-to-market strategy, including the Company’s brand promise to champion businesses so communities thrive.

The formal presentations will begin at 8:00 am (EST) and will conclude at approximately 12:00 pm (EST). A webcast of the live audio portion of the event and the accompanying presentation slides will be accessible at https://www.deluxe.com/investor-relations/. A replay of the webcast will be available following the event and accessible from the corporate website.

		Full Year 2020 Outlook				First Quarter 2020 Outlook
		Revenue		Adjusted EBITDA		Revenue		Adjusted EBITDA
		($ millions)		($ millions)		($ millions)		($ millions)
Deluxe Total		$2,000 - $2,040		$410 - $435		$490 - $505		$85 - $95

Full Year 2019

Full Year 2020 Outlook

2020-2023 Estimate

2023 Estimate

Revenue

Adjusted

Adjusted

Compound

Adjusted

Revenue

EBITDA

Revenue

EBITDA

Annual Growth

EBITDA

($ millions)

Margin %

($ millions)

Margin %

Rate %

Margin %

Deluxe Total

$2,009

23.9

$2,000 - $2,040

n/a

n/a

Low-to-Mid 20s

Payments

270

27.5

316 – 322

High Teens to Low 20s

Upper Teens to Mid 20s

Mid-to-High 20s

Cloud Solutions

318

25.9

302 – 312

Low-to-Mid 20s

Mid-Single Digits

Low-to-Mid 20s

Promotional Solutions

641

15.6

632 – 646

Mid-Teens

Low-Single Digits

Mid-to-High Teens

Checks

780

51.2

750 – 760

Mid-to-High 40s

Contract Mid- Single Digits

Mid-40s

Corporate Costs % of Revenue

n/a

8.7

n/a

7.5 – 9.5

n/a

Mid-Single Digits

Information regarding the Company's new segment structure can be found in the Company's Current Report on Form 8-K furnished to the SEC on February 25, 2020. The reconciliation of Adjusted EBITDA for 2019 to net income can be found in the Company's Annual Report on Form 10-K for the year ended December 31, 2019.

Note that the Company has not reconciled adjusted EBITDA margin outlook guidance for the first quarter of 2020, full year 2020 and 2023 to the directly comparable GAAP financial measure because the Company does not provide outlook guidance for net income or the reconciling items between net income and adjusted EBITDA. Because of the substantial uncertainty and variability surrounding certain of these forward-looking reconciling items, including asset impairment charges, restructuring, integration and other costs, and certain legal-related expenses, a reconciliation of the non-GAAP financial measure outlook guidance to the corresponding GAAP measure is not available without unreasonable effort. The probable significance of certain of these items is high and, based on historical experience, could be material.

About Deluxe
Deluxe is a Trusted Business Technology company that champions business so communities thrive. Our solutions help businesses pay and get paid, accelerate growth, and operate more efficiently. For more than 100 years, we’ve been helping businesses succeed at all stages of their lifecycle, from start-up to maturity. Our unparalleled global scale supporting approximately 4.5 million small businesses, over 4,000 financial institutions and hundreds of the world’s largest consumer brands uniquely positions Deluxe to be our customers’ most trusted business partner. To learn how we can help your business, visit us at www.deluxe.com, www.facebook.com/deluxecorp, www.linkedin.com/company/deluxe, or www.twitter.com/deluxecorp.

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