Introducing Philipp Plein's New Fragrance for Men

A NO LIMIT$ black credit card to step into the "King of now" limitless life

MILAN, Feb. 27, 2020 /PRNewswire/ -- Philipp Plein, the unstoppable entrepreneur is moving fast, breaking the rules once again.

After hitting the world of perfumery for the first time in December 2019 with THE $KULL Art Edition, Philipp Plein is ready to seize the world with a provocative and unrestrained Eau de Parfum for men.

NO LIMIT$ - that's the name of Philipp Plein's Autumn Winter 2020 Megashow, presenting the latest collection as well as the new fragrance, NO LIMIT$ and its irreverent bottle shaped like an unlimited credit card.

On Saturday 22nd February, Philipp Plein's fashion show took place in a giant garage filled with a fighter jet, helicopter, offshore boat and super cars all covered in gold leaf and in the presence of Mr Alberto Morillas, the master perfumer who co-created the new frangrance along with Philipp Plein and Mr Patrizio Stella, Ceo of Philipp Plein Parfums.

Among the special guest, stars and icons as Jada Pinkett Smith, Ellen Von Unwerth, Cameron Dallas, Maye Musk and with US rapper Tyga performed along with Missy Elliot, and Timbaland DJing at the post-show party. Philipp Plein's event was an incredible and spectacular show.   

Stamped NO LIMIT$, the name says it all: the fragrance epitomizes the thousand lives of Philipp Plein, a game changer ruling over a world made of boundless opportunities, limitless power, money, success, fun and pleasures.

While THE $KULL, the strongest statement of living life to the fullest, bottles-up eternity,  NO LIMIT$ is a borderless invitation for Philipp Plein's tribe and millennials all-over the world to step into his excessive, hedonistic, unlimited high-voltage life.

To encompass this unending source of everything, Philipp Plein has chosen the ultimate symbol of wealth – a 1 trillion black credit card: the master key to access his unapologetic world, where cash is king.

"Is there any other straightforward way to say that you have reached an unlimited world when you get a 1 trillion credit card… Nothing you can dream of is out of your reach. A very simple and powerful message.

NO LIMIT$ is the passkey to fulfill more than you can even desire. It is all about fun, excitement, money and sex.

With my new fragrance, your life has NO LIMIT$, so get in, your access has just been granted!"