Ideal Potency of Edible Products 5MGs of THC or Less, Organigram Consumer Research Survey Concludes

Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), the parent company of Organigram Inc. (the “Company” or “Organigram”), a leading licensed producer of cannabis, has released summary findings gathered in a research project designed to learn more about Canadians’ perceptions and attitudes around cannabis edible products.

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(Graphic: Business Wire)

The survey, conducted through the fall of 2019, queried Canadians in every province on their anticipated consumption habits following the release of ‘Cannabis 2.0’ products, and their primary wants and needs in edible products. Results revealed that Canadians’ ideal dosage for edible products is 5 mg of THC or less per serving.

“Legalization has changed the way people think about cannabis consumption. Entering this new era of cannabis legalization and designing new product types, we couldn’t assume to know Canadians’ attitudes on edibles, so we asked them,” said Greg Engel, CEO, Organigram. “We learned a few important insights around dosage, and how and where Canadians may consume edibles, and moreover, what product attributes were important to them. We knew generally that many were looking forward to the availability of edible products, but we wanted to be well-informed in our approach so we could deliver thoughtfully designed infused edible products.”

A population-representative sample of 2,001 Canadians was used in the survey, proportionately capturing men and women, in all provinces and adult age groups, both current and non-users of cannabis.

Insights from the survey include:

- About half of current non-consumers of cannabis would feel confident to purchase and try edible products, if provided information around ingredients, potency and effect.
- Ideal potency of edible products tends to be low, at 5 mg of THC per serving, or less.
- Most types of edibles are expected to be consumed in private settings, either at home or private parties.
- Chocolates, baked goods and sweets are among the most sought-after edible formats.
- Over half of current cannabis consumers anticipate choosing edibles over alcohol some of the time, now that edibles are available in the legal market.
- The most important considerations in choosing to consume edible products include:

• Controlling the dose
• Regulated, tested products
• Reliable onset/offset time
• Effectiveness
• Taste

“These insights will not only help our product teams make informed decisions around product design but will help us understand what Canadians need to know most. With this information, we can build thoughtful consumer resource materials around a number of crucial topics, including the importance of consistent dosage and transparency of composition of cannabis products to help consumers make empowered, informed purchase decisions.”