Gray Television Stations Create Online Directory in Campaign to Promote Thousands of Essential Local Companies Who Remain Open for Business

ATLANTA, Georgia, April 10, 2020 (GLOBE NEWSWIRE) -- Gray Television, Inc. (NYSE: GTN) has launched a new campaign to promote essential local businesses that remain open for customers in the midst of state and local restrictions.  About four dozen of Gray’s stations have launched their own interactive, online local business directories in the past two weeks featuring approximately 4,600 companies who collectively employ many thousands of residents in Gray’s markets.  Gray anticipates that its remaining stations will roll out the directory in the coming days, and that the directories collectively will feature over 10,000 local businesses by the end of April.

Across 93 local markets, Gray’s stations have each created a set of localized webpages that identify local businesses that remain open for remote orders and/or physical visits.  For example, WMC created www.WMCActionNews5.com/supportlocalbusiness for the Memphis market.  Visitors can locate local businesses by type (automotive, eateries, medical, services, shopping and other) and location.  Each participating business receives its own webpage within the online directory that offers the business the ability to post its own description, its current hours of operation, pictures, video, and an interactive map as well as links to the business’s external website and social media accounts.  Countless pages also include buttons (i.e., links) permitting online visitors to place food and other orders directly through the site for pickup or delivery, and many also include coupons.  Currently, nearly 450 businesses listed in the directories have included “We’re Hiring” buttons on their directory pages.  A sample business listing including all of these features appears here.

The stations provide the local business directories as a public service for local companies and their communities.  Gray’s stations heavily promote their local directory on air, in their newscasts, and on their digital platforms.  Any local business that remains legally open may participate in the directory for free, regardless of whether the business has advertised or plans to advertise on the local Gray station or its digital platform. 

In late March, several of our stations shared ideas on how to leverage their promotional reach and our technology to help viewers find and patronize local companies still employing fellow members of their communities.  In response, Gray Digital Media created the local business directory in-house quickly, launching the first markets within days.