Enthusiast Gaming Adds Two Major Global Esports Communities to its Advertising Platform

400 Million Annual Combined Pageviews Represents a 5% Increase in Total Views

TORONTO, April 23, 2020 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX)(OTCQB: ENGMF)(FSE: 2AV) is excited to announce it has entered into exclusive advertising representation agreements with Smash.gg (“Smash”), a leading esports platform and largest grassroots, community driven events company, and Checkmate Gaming (“CMG”), a leading source for competitive online ladders, tournaments and challenges within the gaming community.  Enthusiast Gaming will leverage the size of its platform and partnerships with brands and advertisers to better monetize the Smash and CMG audiences. 

The Smash platform provides infrastructure and logistics for tournament organizers to provide the best player experience for their communities, and CMG provides competitive tournaments for all gamers to play individually or as a group. Together, these platforms power thousands of online esports events every year. 

The addition of Smash and CMG adds two new communities with over 400 million combined annual pageviews to Enthusiast Gaming’s media platform and increases total views by 5% across its network of 100 websites and 900 YouTube channels. Both Smash and CMG have community centric approaches which aligns with Enthusiast Gaming’s mission to build the largest platform of communities for gaming and esports fans. These leading competitive esports platforms continue to strengthen the Company’s diverse network of assets and add a significant war chest of infrastructure to Enthusiast Gaming’s entertainment division, EG Live, and esports division, Luminosity Gaming.

Menashe Kestenbaum, President of Enthusiast Gaming commented, “The addition of Smash and CMG adds two substantial esports platforms to our diverse network of leading communities across all aspects of the gaming industry. Both companies have unique, player focused esports engines that empower all gamers to engage and play competitive esports matches and tournaments within the community. Adding two of the largest grassroots esports tournament organizers provides a number of key synergies across our media, esports and entertainment divisions and provides a platform for our communities to connect and interact with each other. We look forward to partnering with Smash and CMG as we continue to grow.”