AMMO, Inc. Announces Creation of Sales Call Center
Call Center Generates Revenue of $1,537,000
SCOTTSDALE, Ariz., April 28, 2020 (GLOBE NEWSWIRE) -- AMMO, Inc. (OTCQB: POWW) (“AMMO” or the “Company”), a premier American ammunition and munition components manufacturer and technology leader,
announces the creation of a sales call center located at its Scottsdale Headquarters.
The Call Center began operations on April 1st and is staffed with 11 full time employees who report to Matt Nicholson, Vice President of Sales and Marketing. Matt Nicholson joined AMMO, Inc. on February 28, 2020. Prior to joining AMMO, Inc. Mr. Nicholson was Vice President of Sales at Davidson’s, one of the largest and most progressive firearms wholesaler\distributor in America from 2009 to 2017 where he grew revenue over 400% and doubled the customer base.
The Call Center is staffed Monday through Friday from 6am to 6pm PT. The Call Center Account Executive’s sole responsibility is to call and service the 67,000-gun shops that have active Federal Firearms Licenses. “The team we have put in place here at AMMO Inc. has been doing a fantastic job introducing our brand to the dealer population. I’m confident after our first 6 months of contacting ammo buyers across the country we will add over 1000 new customers to the Ammo Inc family” said Matt Nicholson.
The productivity of our Account Executives has exceeded our expectations. Through April 24th, we have on-boarded 192 new customers, generating revenue of $85.1k on average per day, and have realized an average order size of $5.3K. The Call Center has been educating our new and perspective customers on the AMMO’s Product lines with a focus on STREAK visual ammunition. The STREAK video countertop display has been in high demand and is now on backorder through May. Customer orders have focused on 9MM, 7.62x51MM, 380 and 45 Caliber ammunition. Matt further states, “Most ammo buyers we are talking to are pleasantly surprised by the margin we’ve built into the line and once they find out the free LCD countertop display and free shipping on qualifying orders, they are quick to pull the trigger.”
Overall, the Call Center has generated $1,537,000 in revenue since inception, shipped approximately $279,000 in product and has a backlog of $1.3M which it expects to ship in the next six to eight weeks. We expect to exit April with approximately $1.84M in revenue generated by our 11 Account Executives or $ 168K per person. The Call Center has been accretive to our operations since day one. “In my personal history of selling to gun and ammo retailers across the country I feel like I know what they want. Strong margins, fast shipments, accurate order placing and a company they can TRUST. We plan on providing all of those things and more to every customer of AMMO Inc. well into the future,” concludes Mr. Nicholson.