Salt Life Reopens Branded Retail Stores

GREENVILLE, S.C., May 08, 2020 (GLOBE NEWSWIRE) -- Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, today announced the reopening of its Salt Life branded retail stores in Georgia, Florida and South Carolina. The Company also announced the reopening of two COAST stores in Greenville, South Carolina.

“Since our stores closed on March 18, 2020, we have been thrilled to see the continued strong support of our Salt Life brand with consumers meaningfully accelerating their engagement through our online channel, driving terrific growth despite the challenging environment. I want to thank everyone for their loyalty and support for the brand, and especially to our Salt Life team members for their unwavering dedication during these past several weeks,” Salt Life Group President, Jeff Stillwell, said.  

Stillwell continued, “While we are excited to reopen our stores, our top priority remains the health and well-being of our customers, employees and the communities we serve, and we are committed to ensuring a safe, healthy and comfortable store environment for everyone. While shopping experiences may look a little different as a result, we believe we are taking the necessary measures to reopen in a responsible manner, and we look forward to serving consumers in-person once again.”

In accordance with the local and state guidelines, and adhering to all health and safety protocols, Salt Life began to reopen its branded doors to shoppers beginning on April 21, 2020, with its newest retail location in Charleston, SC.  Since then, the Company has once again opened its retail doors in Columbus, Georgia and its six locations in Florida, which are located in Jacksonville Beach, Tampa, Destin, Key West, Orlando, and Daytona Beach.

Stillwell continued, “Following the initial grand opening for our Salt Life store in Destin, Florida, in early March, we watched as that location quickly became the highest volume store among all of our Florida retail outlets.  We anticipate continued success with the Destin store, along with all of our other Salt Life branded doors.” 

In an effort to ensure the safety and well-being of customers and team members, Salt Life has implemented multiple protocols to further reinforce the Company’s current policies and procedures, including:

• Social Distancing – Each Salt Life store will abide by social distancing, with staff keeping a six-foot distance between them and others. Additionally, occupancy will be limited to 5 to 15 customers, depending on the square footage of each store.