Unilever’s United for America Movement Mobilizes its Brands, People, and Partners for First Annual Day of Service

As part of its United for America initiative, Unilever is hosting its first annual Day of Service on May 21. The company will donate the equivalent of one day’s worth of the products manufactured at its U.S. factories to Feeding America and Direct Relief, employees will spend time virtually volunteering, and a network of 70 partners will join in relief efforts to support their communities.

United for America is a long-term commitment that Unilever U.S. launched in March to serve both essential organizations and the individuals, families and vulnerable populations affected by the coronavirus (COVID-19) pandemic. The company pledged $20M in relief support as part of these efforts.

“We are only seeing the beginnings of the impact this crisis will have, and we are committed to providing access to food and household essentials Americans need,” said Fabian Garcia, president of Unilever North America. “I am so inspired by our Unilever employees who are taking action and I’m thankful that a number of organizations, individuals and partners across industries have joined us in support of this movement. Only by working together can we amplify our impact and help more Americans.”

Our People
As Unilever U.S. factory teams work to provide essential products to those most impacted by this crisis, its corporate employees will spend time on May 21^st virtually volunteering with national and local non-profit organizations. Employees are encouraged to take part in service acts such as mentoring a student over video conference with the Jackie Robinson Foundation, participating in an open source career panel with Pencil, sending a message of connection to people experiencing housing instability with The Right to Shower’s #TheRightToConnection initiative, or other activities with organizations in their own networks.

Our Partners
70 organizations, partners and entrepreneurs from across industries including retail, supply chain, and media have joined the initiative by activating relief services and giving back to their communities.

• Dollar General will be setting up five mobile food banks at its retail locations in communities where food banks aren't accessible, serving over 1,000 families.
• Supplier partners including Plastek, Aptar, CCL, Malnove, Martin Bauer, Alpla, Philadelphia Macaroni Company, UCCTT, Graphic Packaging, Amcor, and Georgia Pacific are contributing by donating PPE, material donations, and financial support to communities and frontline organizations including Feeding America and Direct Relief.
• The National Grocers Association, representing nearly 8,500 independent grocery stores across the country, will be encouraging its members to initiate donations to Feeding America through activations in stores.
• Unilever’s media, technology, and agency partners including Assemble HR Consulting, DOMO, Edelman, Group Nine Media, Hearst Magazines, iHeartMedia, Luminary, Meredith Corporation, Mindshare, Odyssey Media, OLIVER, Sirius XM, Pandora, and Weber Shandwick, among others will be engaging their U.S. employee base to spend time during their workday to serve their community partners through virtual volunteer activities.

Our Brands