NexTech’s New 3D/AR Ad Network Increases Sales Conversions by 300% for Company’s E-commerce Site
NexTech’s 3D/AR Ad Network Poised to Transform $240 Billion Dollar Global Ad Industry
NEW YORK, May 22, 2020 (GLOBE NEWSWIRE) -- NexTech AR Solutions (NexTech) (OTCQB: NEXCF) (CSE: NTAR) (FSE: N29), an emerging leader in augmented reality (AR) for eCommerce, AR learning
applications, and virtual events is pleased to announce very positive results for its recently launched 3D/AR Ad Network which went live on February 4th 2020. Using the company’s 3D/AR ads resulted in a 300% increase in sales conversions, a 32% increase in click-through-rate (CTR) and a
23% lower cost per click than traditional 2D ads.
Guillaume Pascual, NexTech AR Solutions Chief Marketing Officer comments:
“I’m very pleased with the results from an advertiser’s standpoint, as I have always been looking for ways to improve banner visibility through innovative formats, and the AR version simply outperforms the classic animated ads. He continues “For our clients and partners, it’s another proof that AR ads and AR models are the perfect way to differentiate themselves and increase conversions, and for their end customers, it’s an engaging brand interaction that virtually brings products to their homes even when most retail stores are closed. Our 3D ads formats and our ad platform are now fully available for every brand or ecommerce site willing to take their display campaigns to the next level, which is very exciting!”
Learn more about the test methodology:
The advertised product is a $999.00 premium Miele Vacuum from our VCM.com ecommerce site.
The A/B test is based on Remarketing, with a volume of 200k impressions, split 50/50 between 2 ad sets (3D and 2D).
- Both sets contain html5 banners, identical in design and offer. Each set comes in 4 most common sizes: 300x250, 728x90, 970x260, 160x600
- The 2D version is a classic html5 animated banner - see it live here.
- The 3D version has a fully interactive 3D model, that customers can rotate, pinch, zoom directly from the banner, or place in their own living room after launching the AR experience - see it live here.
The 3D/AR ad generated:
- +300% more conversions (Buys)
- +32% higher Click-Through-Rate (CTR) and -23% lower Cost Per Click (CPC)
- -74% lower Cost Per Acquisition (CPA)
Evan Gappelberg, CEO of NexTech AR comments: “These results are extremely gratifying as we acquired our ecommerce business units to use as a test bed for new technology and now we have successfully proven the model out in the real world”. He Continues, “We are using our own 3D/AR ad technology to generate more sales and at a lower cost of sale for our business, which is a huge win providing us with a very valuable competitive advantage for our sites as well as a great new billion dollar business opportunity by selling our 3D/AR services to other ecommerce site owners. With our now proven 3D/AR ad network, NexTech is the first AR company to offer an end-to-end solution for both advertisers and brands which we believe will drive rapid adoption of our platform as we build a sales team around it, which is the next step for us”.