Brown-Forman Announces Organizational Changes
Brown-Forman (NYSE: BFA)(NYSE: BFB) announced today an organizational structure change within its international business - the creation of Brown-Forman Europe and Brown-Forman Emerging International -- with the overall goal of unlocking growth potential for markets, brands, and people.
Marshall Farrer was named President of Brown-Forman Europe and Thomas Hinrichs was named President of Brown-Forman Emerging International. Farrer will join the Executive Leadership Team (ELT) and Hinrichs will continue to serve on the ELT. These organizational changes are effective August 1, 2020.
“As we seek to deliver balanced geographic growth with competitive routes to consumers, we must have an agile and simplified organizational structure,” said Lawson Whiting, President and Chief Executive Officer, Brown-Forman Corporation. “Thomas and Marshall are innovative and resourceful leaders who reflect the values of Brown-Forman.”
Hinrichs has 23 years of experience at Brown-Forman with deep knowledge of what it takes to drive growth in emerging markets. He is highly valued for his global mindset and strategic focus and commitment to culture and engagement. The markets in the Emerging International Division include: Global Travel Retail (GTR); Asia; Australia/New Zealand; Latin America; and Russia/CIS/Turkey/India/Middle East and Africa.
Farrer brings 22 years of invaluable experience to this role as a proven leader of regions and brands, most recently leading Developed APAC and GTR. He brings a unique perspective to both Europe and the ELT as a member of the Board of Directors and as a Brown family shareholder. The markets in the Europe Division include: UK/Ireland; Germany/Czechia; France/Spain/Portugal; Poland; and the greater Europe markets that make up Developing Europe.
For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.