1-800-FLOWERS.COM, Inc. Raising its Fiscal 2020 Full Year Guidance Reflecting Strong Ecommerce Growth Through the First Ten Weeks of its Fiscal Fourth Quarter

1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), a leading provider of gifts designed to help customers express, connect and celebrate, today reported that it is raising revenue and earnings guidance for its fiscal 2020 full year based on solid results through the first three quarters of the year combined with significantly increased ecommerce demand through the first ten weeks of its current fiscal fourth quarter.

Chris McCann, CEO, 1-800-FLOWERS.COM, Inc., said, “As we continue to grapple with the challenges of the COVID-19 pandemic, our gratitude goes out to all those who have been working on the front lines helping our country battle this crisis. I would also like to thank all our associates across the Company who have worked tirelessly in this difficult environment to help our customers stay connected while remaining focused on keeping safety and health at the forefront of all we do. Throughout this period, we have seen customers turn to us in record numbers to express themselves, to connect with the important people in their lives, and to celebrate life’s many events. As we noted in our April 30 press release on our fiscal third quarter results, we saw consumer demand begin to accelerate in late March and continue through April, including a record Easter holiday period. This trend has continued through May, including a very strong Mother’s Day holiday, and into the first two weeks of June. For both holidays and everyday occasions, consumers are increasingly turning to our family of brands and broad product collections to help them connect and express themselves during this difficult period.”

McCann attributed the significant increase in the Company’s earnings guidance primarily to a combination of accelerated revenue growth, coupled with reduced marketing costs in its current fiscal fourth quarter. “With the very efficient marketing leverage we have in this current advertising environment we are able to more cost effectively engage with our customers. As a result, we are seeing increasing demand from existing customers as well as accelerated growth in new customers and increased membership in our Celebrations Passport loyalty program.”

Regarding the Company’s outlook for its fiscal 2021 year, McCann said, “While we are encouraged by the strong growth we have achieved year to date, during fiscal 2021 we do not anticipate replicating the record top and bottom-line performance we are seeing in our fiscal 2020 fourth quarter. We face some headwinds going into the new fiscal year reflecting the impacts of the COVID-19 pandemic, including an uncertain consumer economy, increased operating costs and significantly reduced order volumes from wholesale customers for the calendar year-end holiday season.”