Pharmagest Interactive is joining forces with Asca Informatique.

Villers-lès-Nancy, 30 June 2020 - 6:00 p.m. (CET)
Press release

Pharmagest Group is joining forces with Asca Informatique.

This partnership strengthens the positions of both companies as specialists of electronic labelling solutions for pharmacies.

•     Asca Informatique has more than 17 years of experience as a specialist in pharmacy electronic labelling solutions.

•    Asca Informatique to date has equipped more than 1,400 pharmacies in France.

•    Pharmagest Group equips 400 pharmacies in Europe in this market through its OffiTag product.

•    Pharmagest Group’s majority acquisition will in particular allow Asca Informatique to continue to deploy its offering in France and expand into Europe.

•    This investment is part of the Pharmagest Group’s long-term strategy for creating value within its different business lines.

•    By joining forces, Pharmagest Group and Asca Informatique become the French leaders in digital labelling for pharmacies.

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The importance of digital labelling for pharmacies
Paper labelling is both costly in terms of consumables and time-consuming. That is why it is being gradually replaced by electronic labels connected to the pharmacy management suite (Logiciel de Gestion d’Officine or LGO).

These powerful digital POS tools (customer advice through dynamic menus, associated products, etc.), above all ensure that pharmacists comply with regulations by displaying accurate and reliable sales prices in real time, regardless of the pharmacy management application used: Asca’s offering or an application integrated within LGPI Global Services suite, i.e. PHARMAGEST’ OffiTag offering.

In both cases, changes to products (designation, price, price per litre or kilo, inventory, promotions, etc.) are detected by the software management application and the labels are automatically updated.
This helps pharmacists manage their pricing policy on a day-to-day basis so they can increase their margin and remain responsive in relation to the competition.

A shared vision: promoting the added value of the Pharmacist’s profession
For pharmacists, paper labelling and changing prices are low value-added tasks. Asca Informatique’s and Pharmagest Group’s offerings of digital tools and dynamic sales displays that are highly appreciated by customers enable pharmacists to devote more time to advising their customers and providing qualitative support to patient care pathways.