Britain Loves Baking Uses its Loaf to Ensure Families Don't Waste a Crumb and Helps Baking Leverage the Benefits Of the Circular Economy

• Recent WRAP research new consumers behaviour led to a 34% reduction in food wastage
• WRAP urges food sector businesses, to help their customers to adopt better in-home food management and usage of leftovers 
• Britain Loves Baking to launch Real Bread Baking Box' to help avoid prevent food wastage and a new book on turning bakes and left-over breads into simple & delicious meal solutions

LONDON, July 13, 2020 /PRNewswire/ -- Recent research by WRAP (The Waste and Resources Action Programme, a UK Charity)  indicated that as a result of the COVID-19 lockdown, UK households are now managing their food much better. They've become better at making a shopping list, using creative approaches to cooking such as baking and using up leftovers, and better at in-home food management. WRAP estimates that all of these behaviours have led to a 34% reduction in food wastage they are now urging businesses and others in the food sector to help people make this the 'new normal'.

In response to this call by 'Britain Loves Baking', the innovative home of family baking, have put together a new baking box the 'Real Bread Baking Box' to help avoid prevent food wastage. This baking box includes not only quality bread baking ingredients, a digital timer to assist with proving and baking times to ensure bakers don't over prove/bake their breads which leads to food waste but also 'Don't Waste A Crumb'. This new book contains innovative recipes gathered from the founders and their team of bakers, designed to help families bake bread and turn it into the most amazing dishes by incorporating leftovers so that every crumb is used and nothing goes to waste!. The 'Real Bread Baking Box', costs £28, includes: the ingredients to make up 16 loaves, a copy of the cookbook a digital timer and delivery to anywhere in Mainland UK, and would last a family for 2 months of fresh bread,

The book was written by founders Greg  Wixted and younger brothers Mark and Andy  - Australian based chefs and food entrepreneurs, together redrew their business model and founded their grocery & food box and baking box delivery businesses, to try and save the jobs of the people that worked for them when Australia went into lock down and they retailers ceased online trading at the start of the global pandemic to provide food, grocery and baking  boxes, The book is co-authored  USA baker and student Liz Campbell and London based Libby Bates a rising star baker on social media.  All contributing their favourite recipes and insightful baking tips for novice and young bakes.