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     132  0 Kommentare Polaris Joins the International Female Ride Day Movement to Celebrate and Empower More Women Through Powersports

    Polaris Inc.(NYSE: PII), the global leader in powersports, has partnered with International Female Ride Day (IFRD), a globally synchronized ride day celebrating women riders and their passion for powersports. IFRD will take place Saturday, August 22, on six continents in over 120 countries.

    This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200714005995/en/

    Polaris has partnered with International Female Ride Day a globally synchronized ride day celebrating women riders and their passion for powersports. IFRD will take place Saturday, August 22, on six continents in over 120 countries. (Photo: Business Wire)

    Polaris has partnered with International Female Ride Day a globally synchronized ride day celebrating women riders and their passion for powersports. IFRD will take place Saturday, August 22, on six continents in over 120 countries. (Photo: Business Wire)

    IFRD and the “Just Ride” call-to-action were created in 2007 to focus on motorcycle riders. As female ridership grows within the powersports industry IFRD welcomes female riders of all types of powersports including off-road vehicles and snowmobiles.

    “I started IFRD to advance the awareness of women motorcycle riders and inspire women everywhere. Working with Polaris encourages even more women to join the celebration of riding and become part of the movement,” said IFRD Founder Vicki Gray. “However you prefer to ride, it is truly an experience like no other — exhilarating, liberating, and fulfilling. The female riding community is one of expanding camaraderie on open roads and trails.”

    “Just Ride!” is the only requirement to participate in IFRD. Motorcycle riders and powersports enthusiasts around the world can celebrate the day by simply getting outside for a solo ride or riding with friends and family. Riders can also celebrate digitally by sharing photos on social media using the hashtags #IFRD and #InternationalFemaleRideDay. For those who don’t currently own a vehicle or are interested in trying out a new type of ride, Polaris Adventures offers Polaris RZR, Slingshot, and snowmobile rentals, providing custom experiences in select locations and terrains across the U.S.

    “We’re excited to partner with International Female Ride Day in their mission to celebrate women riding in unity, as well as their efforts to cultivate a strong community of female powersport enthusiasts across all borders and cultures,” Polaris Chief Customer Engagement and Growth Officer Pam Kermisch said. “Our portfolio of over 30 brands empowers women to connect with the outdoors whether it’s on asphalt, dirt, sand, or snow. IFRD provides us the opportunity to come together to celebrate the love of riding and ensure female riders are well represented across the industry.”

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    Polaris Joins the International Female Ride Day Movement to Celebrate and Empower More Women Through Powersports Polaris Inc.(NYSE: PII), the global leader in powersports, has partnered with International Female Ride Day (IFRD), a globally synchronized ride day celebrating women riders and their passion for powersports. IFRD will take place Saturday, August …