DraftKings National Study Uncovers New Realities of Sports Fans Ahead of Top League Returns

Americans Plan to Uphold Newfound Fandoms and Remain Divided Over In-Game Attendance

BOSTON, July 20, 2020 (GLOBE NEWSWIRE) -- As major U.S. sports leagues gear up to resume this summer and anticipation intensifies, DraftKings Inc. (Nasdaq: DKNG) today revealed findings from its national consumer study of American sports fans, including how an overwhelming 78 percent are willing to sacrifice traditional aspects of sports if it means a return to play. In a nationally representative survey of over 1,000 self-identified American sports fans, DraftKings examined the perspectives and adaptations of modern fandom as a direct result of the novel coronavirus.

“With over half of respondents having reported missing sports during the resultant hiatus, fans across the country are inarguably eager for the return of their favorite leagues and teams, albeit with largely adjusted expectations as exemplified by our latest findings,” said Matt Kalish, co-founder and president, DraftKings North America. “By deepening our understanding of the American fan through data and leveraging the technology of our platform, we are better able to adjust and serve the new experience of sports fans throughout the U.S.”

When the U.S. began its battle against the COVID-19 outbreak in early spring, major sports leagues were among the first organizations to put a hold on normal course of business in the interest of safety. In doing so, 56 percent of respondents reported taking developments around COVID-19 more seriously. Following league suspensions, however, sports fans across the country were hungry for related content and looked toward alternative events, leagues, and teams to follow. As a result, over one in four American fans began following a new sport, and 67 percent plan to continue following said sport even as more prominent leagues resume. eSports (40 percent) stand as the most popular newly followed sport trailed by international soccer (34 percent), MMA (32 percent) along with golf and international baseball (tied at 31 percent).

Among upcoming season relaunches and debuts, 64 percent of American fans say the NBA is their most highly-anticipated sport to watch again, followed by MLB Opening Day at 48 percent. Both leagues are slated to start later this month, and findings indicated approximately 66 percent of fans feel it important for live sports to return before September while 39 percent believe the return to play is occurring too soon.