The Meet Group Launches DateNight to Dating Apps MeetMe and Skout
The Meet Group, Inc. (NASDAQ: MEET), a leading provider of interactive dating solutions, announced the launch of DateNight, the Company’s latest interactive feature, which makes anyone the star of their own dating game. DateNight is the first-ever livestreaming dating game that offers rewards to virtually anyone who plays. The game provides daters of its popular NextDate and BlindDate games who match during a DateNight event the opportunity to receive a free $10 gift card to one of 18 different national chain restaurants, giving away up to $15,000 worth of first dates every day. DateNight events will occur on Thursdays from 9:00 - 11:00 p.m. EDT throughout July and August.
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DateNight first-of-its-kind weekly dating game gives away up to $100,000+ worth of first dates (Photo: Business Wire)
The Meet Group is one of the largest providers of livestreaming dating games in the world. Over 185,000 dating games are played each day across The Meet Group’s apps, an increase of 95% since the declaration of a global pandemic in March. During the same period, the total time spent on the Company’s livestreaming dating platform increased by 39% to 1.4 million hours a day, with each livestreaming streamer or viewer spending on average more than 20 minutes a day.
“Based on the success of NextDate and BlindDate, we are pleased to launch our latest dating game experiment DateNight — leveraging video as a filter for in-person interaction and allowing anyone to be the star of their very own dating show,” said Geoff Cook, Chief Executive Officer of The Meet Group. “Dating apps have been evolving toward ever-increasing authenticity for years now. Nothing is more authentic than live video. At the start of the pandemic, video was a replacement for real-life interaction. Now, it is a filter to screen potential dates for connection and compatibility before ever meeting in person. Daters no longer have the risk appetite for meeting many different people in person based on a shallow interaction like swiping. They are increasingly demanding a video chat first, to prequalify potential dates. DateNight enhances that experience with the excitement of a virtual dating game with the promise of a face-to-face first date on us.”