Goodfood Announces Launch of its Flex Ordering Platform to Enhance Subscriber Experience

MONTREAL, July 30, 2020 (GLOBE NEWSWIRE) -- Goodfood Market Corp. (“Goodfood” or “the Company”) (TSX:FOOD), a leading online grocery company in Canada, is pleased to announce the launch of its new user-friendly ordering interface, Flex. Over 210,000 Goodfood members are already using the new interface, with the remaining clients to be transitioned in the coming weeks.

“The launch of our new Flex interface represents an important milestone in the evolution of our fast-growing business into an online grocery store. The new interface will provide added flexibility to members, allowing to freely purchase any quantity of our meal solutions and private label groceries on a weekly basis. Members can fill their basket with grocery products only, meal solutions only or a mix of the two,” described Jonathan Ferrari, Chief Executive Officer of the Company. “Goodfood continues to benefit from the accelerating penetration of online grocery in Canada and this new experience will help capture a larger basket more frequently and serve as a stepping stone to faster delivery times,” concluded Mr. Ferrari.

About Goodfood

Goodfood (TSX:FOOD) is a leading online grocery company in Canada, delivering fresh meal solutions and grocery items that make it easy for members from coast to coast to enjoy delicious meals at home every week. Goodfood’s mission is to make the impossible come true, from farm to kitchen, by enabling members to do their weekly meal planning and grocery shopping in less than 1 minute. Goodfood members get access to a unique selection of products online as well as exclusive pricing made possible by its world class direct to consumer fulfilment ecosystem that cuts out food waste and expensive retail overhead. The Company has a production facility and administrative offices in Montreal, two production facilities in the Greater Toronto Area (one in operation and another under construction), two production facilities out West, in Calgary and Vancouver, and a breakfast facility in Montreal. Goodfood had 272,000 active subscribers as at May 31, 2020. www.makegoodfood.ca

For further information:

Investors and Media
Philippe Adam Chief Financial Officer [phone] [e-mail]	Roslane Aouameur Director, FP&A and Investor Relations [phone] [e-mail]