VELO Hosts Official Afterparty for McLaren Racing's Virtual HomeFest

•  "70 IN 70" EVENT EXPERIENCE WITH DJ LEGEND CARL COX

•  STANTON WARRIORS TO PERFORM LIVE FROM HOME OF McLAREN RACING

•  CELEBRATING 70 YEARS OF THE F1 WORLD CHAMPIONSHIP

LONDON, Aug. 6, 2020 /PRNewswire/ -- VELO, a leading nicotine pouch brand, today announces it will host the official afterparty of McLaren Racing's virtual fan festival, HomeFest. This celebrates VELO's global partnership with McLaren Racing and Formula 1's 70th Anniversary Grand Prix – the first of which was held at Silverstone in 1950.

The virtual fan festival hosted by McLaren Racing, will bring to life the unique Silverstone atmosphere for fans at home, with exclusive online coverage and entertainment on race day - Sunday 9th August. As Principal Partner of the team, VELO will host the official afterparty, promising a 70th birthday celebration to remember.

The afterparty created by VELO brings live performances from iconic British artists to fans, merging the two brands' passions for music and sport. The event, livestreamed on VELO's YouTube channel for fans over the age of 18, will be kicked off by DJ duo and festival veterans Stanton Warriors, performing live from the home of McLaren in the UK. VELO will then present "70 in 70 by Carl Cox" with the multi award-winning DJ legend taking to the decks for a 70-minute set. The event will bring together music and racing fans, with a host of additional exclusive content on the Maze by VELO platform.

Paul Lageweg, BAT's New Categories Director, said: "VELO is designed to be enjoyed anytime and anywhere so it perfectly captures the spirit of our afterparty with McLaren Racing – bringing together fans of motorsport and music whilst the racing remains behind-closed-doors during these unprecedented times. What better way to celebrate our global partnership with McLaren Racing and Formula 1's 70th Anniversary grand prix than seeing some of the biggest British names on the DJ scene perform live for all to enjoy."

Mark Waller, Managing Director of Sales and Marketing, McLaren Racing said: "Silverstone is McLaren's home track and one of the most iconic Formula 1 venues on the calendar. The absence of fans leaves a big hole in the famous Silverstone atmosphere. While we can't change this, we want to give fans a way to recreate the special Silverstone spirit and celebrate its status as the home of the very first world championship race on Formula 1's 70th Anniversary grand prix weekend."