Jack in the Box Goes All-In on AWS

Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced that Jack in the Box, Inc. (NASDAQ: JACK) is running its infrastructure on AWS – going all-in on the world’s leading cloud – to drive flexibility and resiliency across its organization and enable the company to offer new cloud-based experiences for the more than half a billion customers who visit its restaurants every year. Jack in the Box migrated from its on-premises data centers to AWS, improving the performance and reliability of its IT infrastructure, and positioning the company to better serve customers in the digital age.

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Jack in the Box chose AWS for its proven expertise in supporting the restaurant and hospitality industry, its comprehensive set of cloud services, and its scalable infrastructure, which are enabling the company to improve operational efficiency throughout the business. For example, by moving off of Oracle and Microsoft SQL Server legacy databases to Amazon Relational Database Service (RDS) and Amazon Redshift for data warehousing, Jack in the Box was able to automate time-consuming IT administration tasks such as hardware provisioning, database setup, patching, and backups, as well as cut software and hosting costs. Jack in the Box and its franchise restaurant operators now use a common operational dashboard powered by AWS to analyze sales, inventory, food safety, and labor patterns, enabling them to focus on the daily performance of the business rather than the undifferentiated heavy lifting of backing up their servers and other tasks.

Jack in the Box is also leveraging the world’s leading cloud to innovate enhanced digital ordering, dining, and customer service experiences for its guests. Going all-in on AWS means Jack in the Box can leverage AWS’s broad portfolio of machine learning (ML) services to reveal more powerful insights into its customers’ tastes and habits. This includes Contact Lens with Amazon Connect, a set of ML capabilities integrated into a cloud-based contact center service, to enable customer service to better understand customer conversation sentiment and trends. Jack in the Box will look to use these insights to more effectively train its customer service agents, replicate successful interactions, and identify product feedback that can be used to develop new menu offerings and promotions.