State Electric Supply Co. Drives Customer Engagement and Increases Conversions by 120% with Progress

Electrical products distributor leverages Progress Sitefinity to launch a more modern, award-winning ecommerce website

BEDFORD, Mass., Aug. 19, 2020 (GLOBE NEWSWIRE) -- Progress (NASDAQ: PRGS), the leading provider of application development and digital experience technologies, today announced that State Electric Supply Co. implemented Progress Sitefinity Digital Experience Platform (DXP) to transform its website into a seamless B2B ecommerce experience.

As one of the nation’s largest and most well-known wholesale distributors to the electrical, utility, data communication and power transmission markets, State Electric has operated by the motto “customer focused, quality driven.” To continue to deliver a full range of quality products to partners and customers, State Electric realized its ecommerce experience needed to evolve from a basic, internally developed website to a feature-rich, aesthetically pleasing experience that modern online shoppers have come to expect.

Having been a customer of Infor, an elite Progress partner, for more than 20 years, State Electric was confident Progress could meet its digital experience and ecommerce needs. Partnering with digital agency leader Americaneagle.com, it used Progress Sitefinity DXP in conjunction with onsite search provider Hawksearch and ROC Commerce to build a new, B2C-inspired ecommerce experience that seamlessly integrated with Infor SX.e, a leading ERP application, to deliver a truly customer-focused experience.

“State Electric wanted to create a frictionless experience that would increase ecommerce adoption among its B2B audiences,” said Michael Svanascini, President, Americaneagle.com. “This meant they needed an integrated platform where customers could log in, manage their orders, research products and make purchases from a single location. Sitefinity offered a capable, robust, easy-to-use platform that has given them the ability to meet the constantly evolving needs of a broad customer base.”

Since launch, State Electric’s ecommerce experience has brought it industry acclaim at the Affiliated Distributors (AD) eContent Summit and tED magazine’s 2019 Best of the Best Website award. They’ve also been featured in Digital Commerce 360 articles – more recently “B2B web sellers brace for an uncertain holiday season.” In addition, State Electric integrates Sitefinity with its ERP, powered by the Progress OpenEdge platform, to drive major improvements to both the front-end experience and back-end operations. In addition, the new ecommerce experience is driving greater user engagement, including: