DGAP-News

Haier Smart Home is the Shooting Star of the Year in the Customer Recommendation 2020

DGAP-News: Haier Smart Home Co.,Ltd. / Key word(s): Miscellaneous Haier Smart Home is the Shooting Star of the Year in the Customer Recommendation 2020 11.09.2020 / 08:30 The issuer is solely responsible for the content of this announcement. Haier Smart Home is the Shooting Star of the Year in the Customer Recommendation 2020

Qingdao / Shanghai / Frankfurt, 11 September 2020 - Haier Smart Home Co., Ltd. (D-Share ISIN CNE1000031C1, A-Share ISIN CNE000000CG9) has been awarded as the Shooting Star of the Year in the Customer Recommendation Ranking 2020 (Kundenempfehlung 2020) by YouGov BrandIndex in the category of electrical appliances. The ranking was developed in cooperation with the Handelsblatt newspaper and for the second time awarded prizes to the brands that have gained the most in recommendation among their customers in Germany.

YouGov is one of the most-cited research institutes worldwide. For the BrandIndex ranking, more than 1.4 million representative online interviews were conducted amongst the German population aged 18 and over in the period from July 2019 to June 2020 inclusive. In addition to the willingness to recommend the brand, the criteria for measuring brand performance include five further assessment dimensions such as general impression, quality, customer satisfaction, value for money and employer image.

The significant increase in brand image, especially among customers in Germany who focus on quality and reliability, is a great success for the Haier brand and the result of continuous innovation to provide customers with a unique user experience around the smart home. The fact that Haier Smart Home was able to prevail in the YouGov BrandIndex ranking against 40 international household appliance brands including the top German brands is a confirmation of the Group's internationalization strategy. As a result, the company is confident that sales in the German market will continue to grow strongly. In the past three years, sales growth in Germany averaged 60% per year. The year-on-year increase in sales of 80% in the first eight months of 2020 reflects the findings of the ranking in concrete growth figures.