WeedMD Advances Strategic Growth Initiatives in the Adult-Use Market with New Color Cannabis Offerings

Exclusive new strain added to Color Cannabis line up; includes new vaporization and pre-roll product offerings; as well as new nitrogen-infused packaging

TORONTO, Sept. 15, 2020 (GLOBE NEWSWIRE) -- WeedMD Inc. (TSX-V:WMD) (OTCQX:WDDMF) (FSE:4WE) (“WeedMD” or the “Company”), a federally-licensed producer and distributor of medical-grade cannabis, is pleased to provide a comprehensive update on its adult-use market initiatives to expand the market presence and share of its Color Cannabis and Saturday brands across Canada.

With the exclusive launch of renowned strain Black Sugar Rose, the introduction of a vaporization (vape) and pre-roll line, as well as new nitrogen-infused packaging, the Company is executing on its commercial growth plans.

“Since the beginning of the year, we’ve made great strides in accelerating our product innovation, further enhancing the market appeal of our Color and Saturday Cannabis brands, as well as expanding distribution to a discerning national consumer base that is ever evolving," said Stephen Ng, Chief Commercial Officer of WeedMD. "With the introduction of an exclusive new strain, and new products, we are poised to continue delivering an unparalleled customer experience. We have the right team in place and are well-positioned to leverage our strengths and assets to accelerate our growth and deliver our highly-regarded products to consumers.”

Color Cannabis – New Product Strain, Expanded Portfolio And Packaging Innovation

• Black Sugar Rose. Widely lauded in the Canadian cannabis industry for its genetics bank, WeedMD is pleased to bring to market Black Sugar Rose, a new Indica-dominant hybrid. The Company has successfully grown the renowned strain over two test cycles with favoured results. A cross of the Critical Mass and Black Domina strains, Black Sugar Rose is described as sweet and fruity with floral undertones and a cannabinoid profile expected to be between 18% to 23% THC. Color Cannabis Black Sugar Rose 3.5g flower will be available to consumers in the fall of 2020.
   
• Color Cannabis Vapes. The Company is pleased to announce that the Color Cannabis brand product line now includes 510 thread vape products, giving consumers another way to consume our award-winning strains, commencing in the fall of 2020. The Color vape formulations are derived from Ghost Train Haze and our proprietary Pedro’s Sweet Sativa, preserving their terpene-rich flavours and cannabinoid profiles.