Seahawks and Walmart+ Partner to ‘Plus Up’ Game Day for Community Heroes
The Seahawks and Walmart announced today that they are teaming up to honor a community MVP with the ultimate game day experience – the opportunity to be the only family in attendance during the Seahawks home opener and lead one of the team’s most sacred traditions, the raising of the 12 Flag.
Eliot Fagley, MD, an anesthesiologist who leads the Critical Care Unit’s COVID-19 response at Virginia Mason Medical Center in Seattle, was selected to represent physicians, nurses, patient care techs, therapy experts, and pharmacists, and their collaborative effort to lead critical care for COVID-19 patients. Dr. Fagley will raise the 12 Flag prior to kick off on behalf of his entire team of frontline workers, at Sunday’s Seahawks vs. Patriots matchup on Sunday Night Football. A 12 Flag also flew proudly at Virginia Mason earlier this week.
Then, while the Seahawks take to the field in an otherwise empty stadium, Dr. Fagley and family will have the opportunity to cheer on the Seahawks, effectively making them the only “12s” in attendance, a special moment for a family kept apart due to the pandemic. The opportunity, courtesy of Walmart, is the first in a series of activations the company is offering to celebrate the launch of Walmart+, the retailer’s membership offering. The series aims to “plus up” some customers’ most missed moments that were cancelled during 2020 making them bigger and better than originally planned.
“Walmart+ is a different kind of membership that helps members save time and money, so they can do more of what they love both at home and in their communities. As someone who spends the majority of his time caring for the community, we’re excited to ‘Plus Up’ this once-in-a-lifetime opportunity for Dr. Fagley and family,” said William White, Chief Marketing Officer at Walmart U.S. “We’re grateful to team up with the Seahawks and thank Dr. Fagley and his extended team for the heroic care they provide to their patients.”
“All of us at Virginia Mason are so proud of the work that Dr. Fagley and his team are doing, and this honor is a testament to their service to our community,” said Gary S. Kaplan, MD, Chairman & CEO, Virginia Mason Health System. “As an organization, we are appreciative of the relationships we have with the Seahawks and Walmart. This is really a special recognition for us, and I can think of no one better than Dr. Fagley to represent our entire team.”