Avid Breaks New Ground by Enabling Content Creators to Seamlessly Collaborate with Adobe Premiere Pro Editors

Editors Can Now Easily Access Avid Asset Management and Storage within Their Adobe Premiere Pro Workflows; Avid to Unveil Details with Adobe During All-Access Launch Event for the Creative Community on September 24

BURLINGTON, Mass., Sept. 21, 2020 (GLOBE NEWSWIRE) -- Avid (NASDAQ: AVID) is breaking new ground by enabling content creators and video editors who use Adobe Premiere Pro to collaborate seamlessly in Avid-based production environments. Avid’s upcoming release of its MediaCentral| Panel for Adobe Premiere Pro–a lightweight software plugin that enables Premiere Pro editors to connect with post-production workflows for news and sports—offers the full advantage of Avid storage, asset management and team collaboration. This integration enables editors to browse, search, access and edit content and metadata without ever leaving Adobe Premiere Pro.

In addition, Avid will be hosting the Breaking the Content Silo Webinar for the creative community, which will highlight the new integrated workflow, on Thursday, Sept. 24 at 2 p.m. Eastern/11 a.m. Pacific.

The latest release of the Avid MediaCentral platform with MediaCentral | Panel for Adobe Premiere Pro lets digital-first content creators reach into the linear production team’s media library, share their assets and projects, and collaborate with other editors and content contributors from anywhere around the globe. This enables a more efficient media production workflow environment, allowing teams that create content for digital platforms, social media and marketing to easily share and deliver content on the same infrastructure used by broadcast teams.

“We’re bridging together the two largest communities of professional creative tools users and solving common problems that get in the way of everyone trying to evolve faster and work more collaboratively,” said Ray Thompson, Director of Market Solutions, Broadcast and Media at Avid. “Today, digital first production teams and marketing departments that rely on Adobe Premiere Pro now can seamlessly work in Avid production environments leveraging industry-proven production and asset management and storage solutions to browse, search, edit, share and distribute content easily. We’re just getting started with Adobe to make enhancements we know our users will welcome.”