Mobvista Receives SOC2 Type1 Report, Achieves International Level for Data Security and Privacy Protection Standards

Mobvista becomes the first company in the Chinese mobile marketing industry to obtain the SOC2 Type1 report. 

GUANGZHOU, China, Sept. 21, 2020 /PRNewswire/ -- Mobvista, a technology platform providing mobile advertising and marketing services, has passed the SOC2 audit, an authoritative international certification standard, and received the SOC2 Type1 report, becoming China's first company in the mobile internet marketing community to obtain such a report. 

The SOC report is a System and Organization Controls (SOC) service audit report formulated by the American Institute of Certified Public Accountants (AICPA), which includes three forms: SOC1, SOC2, and SOC3. Among them, SOC2 is a standard dedicated to data security and privacy protection. The SOC2 report is recognized as the world's most authoritative and professional report on data security, which can accurately reflect the data security realities of the audited company.

The SOC2 audit was performed by one of the Big Four accounting firms, who assessed the design suitability and implementation effectiveness of control measures concerning security, availability, process integrity, confidentiality, and privacy of services such as Mobvista's top media advertising solutions, programmatic advertising solutions, network-wide traffic aggregation marketing solutions, SpotMax central technology platform, and mobile analytics solutions. Obtaining the SOC2 Type1 audit report indicates that Mobvista fully complies with the SOC2 standard and is at the forefront of the mobile internet marketing field in terms of data security.

With the development of the internet industry and technological innovation, the amount of internet-based content has grown exponentially, and with it, the amount of personal information, resulting in increasingly prominent data security concerns. According to security intelligence provider RBS (Risk Based Security), there were 7,098 data breaches worldwide in 2019, involving 15.195 billion data records. At the same time, the costs associated with managing and fixing data breaches have also risen. According to the annual Cost of a Data Breach Report published by IBM Security, the average cost for a data breach is now $3.86 million, down 1.5% compared to 2019. However, in cases where more than 50 million consumer records are involved, the costs associated with "mega" data breaches will likely be as high as US$392 million, up from US$388 million in 2019.