Madden NFL 21 Attracts the Most Sponsors in Madden NFL Championship Series History

Today, the EA SPORTS Madden NFL 21 Championship Series (MCS21) announced brand-new and returning sponsors joining the 2020-21 competitive season. MCS21 features the most sponsors in Madden NFL Championship Series (MCS) history, nearly double the number of sponsors seen for the Madden NFL 20 Championship Series, with more to come. The news comes after the successful premieres of new MCS21 competitive gaming entertainment, Derwin James vs. The World - Presented by Oakley and King of the Hill, which saw thousands of fans tune in to the top tier competitive action in their first week. Both programs start their second weeks with new celebrity competitors, and more entertainment, including the debut of 3x Grammy Award winning artist Anderson .Paak’s new music video for “CUT EM IN” featuring Rick Ross from the Madden NFL 21 soundtrack on Derwin James vs. The World at 10:00pm ET.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200922005801/en/

Madden NFL 21 Championship Series Sponsors (Graphic: Business Wire)

Joining Pizza Hut as sponsors of MCS21 are fellow NFL official marketing partners SNICKERS, Oakley, Gillette and Campbell’s Chunky - diversifying the Series’ non-endemic sponsorship roster. Sponsors’ roles have also expanded this year, with each being deeply integrated into the revamped MCS21 through bespoke branded experiences that will help bring Madden NFL players and football fans accessible competitive action and entertainment every week.

“Coming off the biggest product year in the history of the franchise and the star-studded, entertainment-driven evolution of MCS programming, Madden NFL 21 has stepped onto an elevated platform of opportunity for brand partnerships in the world of competitive gaming,” said Vida Mylson, Sr. Director of Commercial Brand Partnerships at EA SPORTS. “Alongside this world-class roster of sponsors, all connected by our affiliation to the NFL, we’ll deliver new and authentic brand experiences that fuel football culture and resonate with the next generation of fans.”

SNICKERS returns as a sponsor this year for the third consecutive season. As the longest standing partnership of the series, SNICKERS will continue to foster and celebrate the biggest plays, most memorable Madden moments through ritualized MCS activations such as #SnickersTop5Plays and SNICKERS Moment of the Year.

Joining the MCS as a first-year sponsor is iconic sportswear brand Oakley. Oakley signs on as the presenting sponsor of the all-new Derwin James vs. The World tournament in celebration of the launch of Prizm Gaming - the brand’s first optical solution developed specifically for gaming. Together, Oakley and Madden NFL will showcase the power of Prizm technology, as used by Derwin James to dominate the real and virtual gridiron.